Brand Awareness

1. Whether you are aware about Dawn Instant?

2. How did you come to know about Dawn Instant?

3. Whether you are using any Instant Coffee and Tea Machine?

4. If yes, which companies machine you are using

i. Dawn Nestle Bru

ii. Coffee Day AVT Other

5. How long you are using this vending machine?

6. Are you satisfied with the products & services provided by the company?

7. Are you satisfied with the taste of the product provided by the company?

8. Whether you are aware about the services provided by the company?

9. Comment on the price of our product?

10.Are you satisfied with the cost incurred to prepare tea & coffee?

11.Are you satisfied with the promotional activities provided by the company?

12.Do you get any type of after sales service from the company?

13.Frequency of consumption of Instant Coffee & Tea daily in the company

 Comparison between Dawn & its competitors

14.What factors differentiate Dawn Instant from Nestle and other competitors?

15.Are you aware about any marketing activities of dawn instant?

16. Do you feel whether Dawn is superior to other brands?

17. Whether our delivery mode is more suitable for you than our competitors

18.What factors differentiate Dawn Instant from its competitors?

19.Whether our premix is more profitable for you than our competitors premix?

20.Whether our service is better than our competitors service

21.Whether our vending machine is more user friendly for you than our
competitor’s machine.

22. Your perception on Dawn Instant in the market.

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