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  • Jetblue Swot Matrix

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    Melissa Hogg Laird
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    JetBlue has several strengths including offering low fares compared to other airlines, excellent customer service, a newer and more fuel efficient fleet, and amenities like more legroom and in-flight entertainment. However, JetBlue also has some weaknesses such as potentially lower profits from low fares, smaller brand recognition than larger airlines, and higher fuel costs affecting its bottom line. Opportunities for JetBlue include increasing demand for cheaper fares, penetrating the untapped international travel market, and capitalizing as other airlines struggle with the economy. Threats include rising fuel prices, increased security measures, potential unionization, intensifying price competition, and extreme weather.

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    JetBlue has several strengths including offering low fares compared to other airlines, excellent customer service, a newer and more fuel efficient fleet, and amenities like more legroom and in-flight entertainment. However, JetBlue also has some weaknesses such as potentially lower profits from low fares, smaller brand recognition than larger airlines, and higher fuel costs affecting its bottom line. Opportunities for JetBlue include increasing demand for cheaper fares, penetrating the untapped international travel market, and capitalizing as other airlines struggle with the economy. Threats include rising fuel prices, increased security measures, potential unionization, intensifying price competition, and extreme weather.

    Copyright:

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    Download as DOCX, PDF, TXT or read online from Scribd
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    14 views2 pages

    Jetblue Swot Matrix

    Uploaded by

    Melissa Hogg Laird
    JetBlue has several strengths including offering low fares compared to other airlines, excellent customer service, a newer and more fuel efficient fleet, and amenities like more legroom and in-flight entertainment. However, JetBlue also has some weaknesses such as potentially lower profits from low fares, smaller brand recognition than larger airlines, and higher fuel costs affecting its bottom line. Opportunities for JetBlue include increasing demand for cheaper fares, penetrating the untapped international travel market, and capitalizing as other airlines struggle with the economy. Threats include rising fuel prices, increased security measures, potential unionization, intensifying price competition, and extreme weather.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    STRENGTHS---S Weaknesses---W

    JETBLUE
    Low fares compared to other Low fares could mean less profit
    airlines
    SWOT Excellent Customer Service
    Smaller airline, not as well
    known as most of its competitors
    MATRIX Newest fleet that is more fuel High price of fuel cost
    efficient and environmentally
    friendly Economy

    Larger leg room, leather seating The amenities offered by JetBlue


    for all, DirectTV at each seat may cost more in long
    run(maintenance, replacement,
    A company commitment to etc…)
    hiring high quality employees

    Brand recognition and customer


    loyalty

    Opportunities---O SO Strategies WO Strategies

    Demand for cheaper fares from Expand and offer international Slightly raise fares to combat the
    cost conscious customers flights to Europe. Market low rising cost of fuel cost while still
    cost of fares to the Europeans. remaining the lowest priced
    Penetration into the untapped airline
    international market Add a price comparison box to
    their website similar to that seen Advertise using social media
    Competition has much higher and offered by Progressive outlets to get JetBlue’s name out
    fares Insurance to the public more

    Most airlines are suffering from Advertise how JetBlue is “Green” Offer packed vacation deals/trips
    the economy. (newer more fuel efficient jets to cost conscious vacationers by
    that are safer to the partnering with certain vacation
    Increased use of Social Media to environment) destinations or travel companies
    reach new customers while
    lowing advertising costs Offer corporate rates for the
    business traveler

    Threats---T ST Strategies WT Strategies

    Increasing cost of fuel, huge part Continue to value employees as Use the economy as a way to
    of airline expenses an asset to deter them from increase price competition by
    unionizing offering sharp discounts to seats
    Increased Security measures at that are left empty.
    airports

    Employees becoming unionized

    Increase in price competition

    Extreme weather conditions

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