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20100819foursquareforbusinessogivy 100819001429 Phpapp02
20100819foursquareforbusinessogivy 100819001429 Phpapp02
20100819foursquareforbusinessogivy 100819001429 Phpapp02
ThomasCrampton.com | @ThomasCrampton
Asia-Pacific Director
Ogilvy 360°Digital Influence
Question Pane
#4sq4biz
Speakers
$512 Million
in 2012
Sydney
$96
Million
in 2009
Singapore
5
15
2
100
Mobile
web
will
15K
new
users
Foursquare
100MM
outgrow
desktop
every
day,
with
syncs
to
smartphones
in
5
years. total
users
2MM.
top
2
SNS.
in
China
by
2010.
Experiencing
Foursquare
See
friends’
loca,ons Check-‐in
on
the
go Sync
to
SNS Collect
badges
Jiepang:
China’s
Foursquare
See
friends’
loca,ons Check-‐in
on
the
go Sync
to
SNS Collect
badges
WHAT IS
FOURSQUARE
POLL QUESTION
2.4
MILLION
PEOPLE
USE
FOURSQUARE
GLOBALLY
38% MORE
LIKELY TO BE
ASKED FOR THEIR
OPINION ON
PRODUCTS
Is Your Business
Featured on
Foursquare?
Strategic Approach to Foursquare!
Match Foursquare's Search for your venue Reward loyal users, ! Foursquare starts on
functionality with your on foursquare.com. get new customers. mobile but can flow onto
objective: Increased Claim your property. Foursquare's special brand websites, in-store
visibility among early Not listed? Add it so offers practically pull promotions, and other
adopters, sales leads, users can find you in people off the street and social web sites.!
more foot traffic, etc! the neighborhood.! into your business.!
Strategize
3. Check-In Offers: unlocked when a users checks into your venue.
(e.g. show your check in to the waiter for a free drink!)
4. Wildcard Specials: always unlocked but the staff has to verify a
special condition (e.g. show us your Newbie Badge to earn a free
night’s stay!)
Incentivize
2. Frequency-based
Specials: these offers are
unlocked at regular
intervals to reward and
encourage frequent check
ins.
• 568 Tweets
• http://foursquare.com/businesses/
• http://www.asiadigitalmap.com/category/foursquare-2/
Staying Smart:
• http://blog.foursquare.com/
• http://mashable.com/social-media/foursquare/
• http://www.readwriteweb.com/tag/foursquare
Slideshare Presentations:
• http://www.slideshare.net/CMSummit/dennis-crowley-foursquare-4432358
• http://www.slideshare.net/kvang/locationbased-marketing-foursquare-businesses
• http://www.slideshare.net/dlin5/geo-loc-services01-4491918
• http://www.slideshare.net/markingegno/location-based-services-foursquare-and-gowalla
Any Questions?
?
CONTACT
Thomas Crampton
“
”
Asia-Pacific Director | 360° Digital Influence
One company that goes with this online-initiated flow is
Ogilvy Hong Kong
Ogilvy Public Relations. p +852 6397 1662
e thomas.crampton@ogilvy.com
t @thomascrampton
Brian Giesen
Regional Director | 360° Digital Influence
Ogilvy Sydney
John Stauffer
Regional Strategy Director | 360° Digital
Influence
Ogilvy Hong Kong
p +852 9661 0998
“
Ogilvy's digital specialist Brian Giesen outlined the
best strategies for getting business results on social
networking site Twitter. ”
e john.stauffer
t @johnstauffer
For case studies...
www.asiadigitalmap.com
asiadigitalmap.com