READY TO FIGHT BACK

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 INTRODUCTION
NOKIA entered in India in 1965.

From Product centric company Nokia move to solution

provider

Personalized service , Innovative design & Competitive

price are the key strategies.

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HISTORY
15 year back first mobile call was made from Nokia
handset on Nokia supplied telecom Network.

India became the new growth market for Nokia.

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Nokia C3 will be available to satisfy consumer’s
need
The Nokia C3 is a functional handset that can meet
maximum number of mobile phone users’ need.
This mobile phone features
 QWERTY keyboard,
2 mega pixel digital camera,
 WI-FI Internet access
 An integrated micro SD slot for storing data like
music files
 Wireless Internet routers, the incorporated WI-FI
Technology also provides the consumers to access to
the Internet. 5
NOKIA 6310
first bluetooth device.

NOKIA 7650
 first colour display
First camera
First joystick

NOKIA 6630
First 3 G

NOKIA C 100
First Dual Sim

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Objective

To introduce mobility in the country.

Lowering total cost of Ownership.

Offering easy to use mobile handset.

Media and online marketing.

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COMPETITION
LG, Motorola & Samsung are giving tough competition to
NOKIA.

NOKIA smooth sale has been interrupted with the entry

of low cost device made by local marketer such as
Micromax, Karbonn, Videocon & Spice.

Strategy of dual sim introduced by local & Chinese

manufacturers affects the sale of NOKIA.

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CONSUMERS VIEW
Five year ago mobile telephony was about voice.

In 2007 it evolved good battery life, brand & price.

Over the years good looks, radio , camera, Bluetooth &

memory card got added.

Today expectation are about internet, e mail, social

networking and services that create economic
oppurtunities.
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STRATEGY
Understanding the need of Indian Consumers.

Offering an extensive product portfolio.

Extending market making initiative across different

segments.

Nokia recently tied up with different Banks for easy EMI

schemes, installments to provide customers with sets
ranging 7 to 20 thousands or more.
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CONCLUSION
All Nokia products and solutions are backed by an
unparallel retail and service care network across the
country with over two lacs outlet and 700 care centers.

With the tagline CONNECTING PEOPLE it has been able

to lure a loyal customer base with localized products.

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