Social Media Strategy

Connecting people to your brand.

Starting with:

© Manire 2011 www.manire.net

Social Media Strategy
• There is no template approach to social media.
In order to create a strategy, we must work
together.
• We will work closely with you and immerse Note: This is only a
ourselves into your business to help define your place to start and
social media strategy. may not be
• We state up-to-date with changes and growth applicable to your
within the social media platform to better help business. This is
our clients make or deepen their footprint in the just the tip of the
social media space.  iceberg of how to
• We ensure customer/potential customer use social media.
This is the first in a
engagement in the method they most prefer. series.
We reach them at their level. 
• We incorporate a consumer 2.0 strategy to
ensure you engage customers with your brand
which builds trust, loyalty and influencers. 

© Manire 2011
www.manire.net
What is Consumer 2.0?

"A consumer who has grown up with brand new perspectives

and redefined the interplay of communications, relationships,
brands, technology and media." 
 
 
"The ever-evolving consumer who morphs so quickly and at
[never-seen-before] rapid rate."

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© Manire 2011
Why social media can change your business
Facebook
• More than 500 million active users.
• Over 700 billion minutes per month spent on Facebook.
• 50% of active users log on to Facebook in any given day.
• Over 900 million objects that people interact with (pages, groups, events and community pages).
• More than 30 billion pieces of content is shared each month.
Twitter
• Approximately 110 million tweets are sent in one day.
• Approximately 200 million registered users. 
• Average number of new accounts per day is over 400,000.
• 182% increase in number of mobile users over the past year.
Yelp
• Having a positive presence on review sites such as Yelp, is exponentially more likely to sell your product
than any other social media option.
• Three in four shoppers now consult online reviews and one in five change their mind based on what they
find.
• consumers now rate online reviews as more important than either location or past loyalty in their
decision.
• Is growing at a rate of 150% per year.
• More than 50 million monthly visitors 
• More than 15 million reviews posted.

Sources:  www.facebook.com, www.blogs.forbes.com.com, www.marketingpilgrim.com, wwwyelp.com, www. mashable.com

© Manire 2011 www.manire.net

Social Media Dos and Don’ts
Dos Dont's

Build relationships Direct loud "selling" (ie. "Blowout specials")

Find artful ways to show the value and spirit of your brand. (ie.
You're not a place to sell products as much as you're the place to Intend to sell
create some buzz and goodwill).

Listen Show and tell

Ask engaging questions Send message blasts

Know your audience Be rash

Share control (allow comments) Be defensive

Trust Try to be on every single social media site

Participate Spam

Create consistent and relevant content Drop search in favor of social

Deliver value Take value

Engage Push

© Manire 2011 www.manire.net

Social Media Dos and Don’ts
Dos Dont's

Be authentic Be formal

Be patient Expect immediate results

Connect with quality people/businesses Social climb

Respond in timely manner Bad mouth your competition

Set up a business page Set up your company as a "friend" page

Customize your page/tabs Be afraid to link to articles/sites outside your company

Behavioral target to increase exposure and quality

Offer the same thing as everyone else
connections/followers

Use multi-media Overlook special relevant promotions for your fans or followers

Be strategic Hire your neighbors 16 year old to keep it going

Create engaging promotions such as "checking in" Offer the same old special inside a "burst" to draw attention

Understand that content is king Assume people will buy from you just because you're there.

© Manire 2011 www.manire.net

Social Media Dos and Don’ts
Dos Dont's

Retweet Take credit for other peoples posts

Make it easy for people to contact you Hide your contact information from your customers

Make your social media logos the most prominent things on your
Solicit feedback
website and/or other collateral
Consider having different twitter accounts for different departments
Try to be all things [with one point of contact] to all people
based on goals

Manage your reputation Ignore reviews

Create a personal URL for each social media Create a long, cumbersomeorhardtoremember URL like this one

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© Manire 2011
Those Reviews

• Review sites are here to stay and are growing at a wicked rate.
• Don’t be afraid of or ignore a bad review.
• The best way to turn that around is to manage it.
• Are you responding to your reviews? If so, are you being
defensive or are you really listening?
• If you get a good review, are you thanking them?

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© Manire 2011
 END

For more information, please contact us at 818.286.0550 x102 or

mmanire@manire.net

www.manire.net
© Manire 2011