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    This chapter discusses fieldwork and fieldworkers. It describes who conducts fieldwork, such as in-house interviewers or field interviewing services. It outlines the process of fieldwork including initial contact, asking questions, probing responses, recording answers, and terminating interviews. It also discusses managing fieldworkers by selecting, training, supervising, and controlling them to ensure data quality and prevent issues like interviewer cheating.

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    08 04 05 Field Work -Zikmund

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    This chapter discusses fieldwork and fieldworkers. It describes who conducts fieldwork, such as in-house interviewers or field interviewing services. It outlines the process of fieldwork including initial contact, asking questions, probing responses, recording answers, and terminating interviews. It also discusses managing fieldworkers by selecting, training, supervising, and controlling them to ensure data quality and prevent issues like interviewer cheating.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    34 views12 pages

    Business Research Methods: Fieldwork

    Uploaded by

    vinniiee
    This chapter discusses fieldwork and fieldworkers. It describes who conducts fieldwork, such as in-house interviewers or field interviewing services. It outlines the process of fieldwork including initial contact, asking questions, probing responses, recording answers, and terminating interviews. It also discusses managing fieldworkers by selecting, training, supervising, and controlling them to ensure data quality and prevent issues like interviewer cheating.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    of 12

    Business

    Research Methods

    William G. Zikmund

    Chapter 18:
    Fieldwork
    Fieldworker
    Who Conducts Fieldwork?

    FIELD INTERVIEWING
    SERVICE

    FIELD-
    WORKERS

    IN-HOUSE
    INTERVIEWERS
    •BRIEFING SESSIONS
    In-House Training

    MAKING INITIAL RECORDING


    CONTACT RESPONSES

    PROBING

    ASKING TERMINATING
    QUESTIONS INTERVIEWS
    Making Initial Contact
    and Securing the Interview
    • “Good afternoon, my name is…”
    • Foot-in-the-door
    • Door-in-the-face
    Asking the Questions
    • Exactly as worded
    • Read slowly
    • Questions in the proper order
    • Ask every question
    • Repeat questions that are not understood
    Probing
    • Verbal attempts made by a field-worker
    when the respondent must be motivated to
    communicate his or her answers more fully
    • Probes enlarge and clarify
    Probing Tactics

    SILENT
    PROBE

    REPEAT QUESTION REPEAT REPLY

    NEUTRAL
    QUESTION
    Recording the Response
    Terminating the Interview
    • How to close interview and exit household
    is important
    • Reinterviewing may be required
    Fieldwork Management
    • Select
    • Train
    • Supervise
    • Control
    Interviewer Cheating
    • Filling in fake answers or falsifying
    interviews
    • Verification by reinterview

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