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Student’s Name: Teacher’s Name: Seth Gottlieb

Goals True False Notes:

1) You have well defined goals that are aligned with broader organizational goals.
2) Your goals are measurable.
3) All stakeholders can give an elevator pitch communicating the goals of the initiative.

Strategy

4) You know your audience.

5) You know what information they want.
6) You know what information motivates them.

Expectations

7) Stakeholders understand their role in the overall initiative.

8) Stakeholder roles are appropriately prioritized against other responsibilities.

Platform

9) You have access to people who can manage this technology.

10) The platform supports the necessary visitor facing requirements.
11) You have a healthy symbiotic relationship with the software supplier.

12) The complexity of the system is justified by the requirements.

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Training True False Notes:

13) Stakeholders understand their roles.

14) Stakeholders have the skills to perform their roles.

Organization

15) There is an appropriate level of resources to support content management.

16) Stakeholder effort and performance is prioritized and recognized.

Content Model

17) Content contributors “buy in” to the separation of content and layout.
18) Content contributors have freedom to achieve desired results with their content.

19) Content is reused by reference rather than copy/paste.

Workflow

20) You have optimized your processes before designing the workflow.
21) Workflow is as simple as possible (but not simpler).

22) You applied the appropriate workflow strategy (assembly line vs. legislature).

Runtime

23) The deployed solution is stable.

24) The solution meets runtime requirements.

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Long Term True False Notes:

25) There is a road map of prioritized enhancements.

26) There is a regular release cycle for enhancements.

27) Stakeholders believe that enhancements will be executed according to their priority.

Grading

Score Grade
> 25 true A
20 - 25 B
15 - 19 C
10 - 14 D
< 10 F

Homework
• Content Management Implementation Survey: http://www.contenthere.net/2011/04/cms-implementation-survey.html
• Content Management Assessment Articles: http://www.contenthere.net/category/content-management-assessment