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    Social Media Marketing: Belinda Whittaker, University of Pittsburgh

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    Belinda Filippelli Whittaker
    Social media marketing involves companies using social media platforms like social networking, bookmarking, photo sharing, and wikis to interact with customers and create viral marketing campaigns. The document discusses how marketers and customers are increasingly using social media and provides examples of viral flash mobs and challenges with analyzing platforms like Chatroulette. It also analyzes one company's social media presence and provides recommendations to improve their strategy.

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    Social Media Marketing: Belinda Whittaker, University of Pittsburgh

    Uploaded by

    Belinda Filippelli Whittaker
    11 views11 pages
    Social media marketing involves companies using social media platforms like social networking, bookmarking, photo sharing, and wikis to interact with customers and create viral marketing campaigns. The document discusses how marketers and customers are increasingly using social media and provides examples of viral flash mobs and challenges with analyzing platforms like Chatroulette. It also analyzes one company's social media presence and provides recommendations to improve their strategy.

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    Digital Marketing 12-10-2010

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    Social media marketing involves companies using social media platforms like social networking, bookmarking, photo sharing, and wikis to interact with customers and create viral marketing campaigns. The document discusses how marketers and customers are increasingly using social media and provides examples of viral flash mobs and challenges with analyzing platforms like Chatroulette. It also analyzes one company's social media presence and provides recommendations to improve their strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    11 views11 pages

    Social Media Marketing: Belinda Whittaker, University of Pittsburgh

    Uploaded by

    Belinda Filippelli Whittaker
    Social media marketing involves companies using social media platforms like social networking, bookmarking, photo sharing, and wikis to interact with customers and create viral marketing campaigns. The document discusses how marketers and customers are increasingly using social media and provides examples of viral flash mobs and challenges with analyzing platforms like Chatroulette. It also analyzes one company's social media presence and provides recommendations to improve their strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 11

    Social Media Marketing

    Belinda Whittaker, University of Pittsburgh

    (1)
    What is Social Media?
    Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging
    websites and searching through websites bookmarked by other people.

    Social News. (Digg, Propeller, Reddit) Interact by voting for articles and


    commenting on them.

    Social Networking. (Facebook, Hi5, Last.FM) Interact by adding


    friends, commenting on profiles, joining groups and having discussions.

    Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing


    photos or videos and commenting on user submissions.

    Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing


    articles.

    Source: http://webtrends.about.com/od/web20/a/social-media.htm

    (2)
    What is Social Media?

    Community Conversation

    (3)
    Who’s using Social Media?
    Companies

    (4)
    Who’s using Social Media?
    Marketers

    2010 Social Media Marketing Industry Report

    (5)
    Who’s using Social Media?
    Customers

    Social Media Popularity Around The World


    Internet Users in Select Countries Who Have Created a Social Network Profile as of 2009

    Data provided from eMarketer article: Focusing on Social Networks.

    (6)
    Viral Marketing and Social Media

    (7)
    Viral Marketing and Social Media

    We want
    BRAIIIINNNNNNSSSS!!!
    (8)
    Flash Mobs

    •Dance Flash Mob - Prague Hlavni Nadrazi, Nov 26, 2010


    •Prague Pillow Fight Flash Mob - Prague Old town Square, February 24, 2008
    •Brno Freeze Flash Mob – Brno, March 2008
    •Next one? December 18th at 17:00

    How are companies using this for Viral Marketing?

    (9)
    Platforms of the Future

    How are
    companies
    using
    Chatroulette?

    (10)
    Outlet-USA Analysis
    •Product is easy to •Not generating enough
    understand and share content
    •Social networks users are •Not creating conversations
    target client •Limited use of functionalities
    •500+ facebook fans

    •Mobilize fans and friends •Exposure – bad publicity


    •Expand into other social •Over-segmenting online
    media networks community
    •Build momentum

    (11)

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