Assignment

On
Mission Statement & Strategic Vision of 5 Leading MNCs

Submitted To

Mr. Shahriar Kabir

Course Teacher
Strategic Management

Submitted By

Md.Anwarul Kaiser
Class ID# 1078
13th Batch, MBA Program

INSTITUTE OF BUSINESS ADMINISTRATION

JAHANGIRNAGR UNIVERSITY
SAVAR, DHAKA-1342.

Date of Submission: March 1, 2011

General Electric
General Electric Mission Statement from their Core Values: "Passionate, Curious,
Resourceful, Accountable, Teamwork, Committed, Open, Energizing Always With
Unyielding Integrity"

From jet engines to power generation, financial services to water processing, and
medical imaging to media content, GE people are remaining dedicated worldwide to
turning imaginative ideas into leading products and services that help solve some of
the world’s toughest problems being a major American corporation it appears in the
Fortune 500 Company listing. As a top company in the Diversified Financials industry
General Electric specialize in diversified technology, media and financial services.
The general business activity and principal products or commercial enterprise of
General Electric are categorized as being part of the Diversified Financials Industry
bearing the slogan that "We bring good things to life."

Exxon Mobil

Exxon Mobil Mission Statement from their Guiding Principles: "Exxon Mobil
Corporation is committed to being the world's premier petroleum and petrochemical
company. To that end, we must continuously achieve superior financial and operating
results while adhering to the highest standards of business conduct. These
unwavering expectations provide the foundation for our commitments to those with
whom we interact."

As a market leader and enlisted in Fortune 500 of Oil and Gas industry Exxon Mobil
specialize in producing Fuels, Lubricants and Petrochemicals contain the slogan of
"Taking on the world's toughest energy challenges."

Ford Motor

Ford Motor Mission Statement: "We are a global family with a proud heritage
passionately committed to providing personal mobility for people around the world.
Being a major American corporation and appearing in the Fortune 500 company
listing Ford Motor specialize in Mainstream performance vehicles and Automotive
parts providing services including Automotive finance, Vehicle leasing and Vehicle
services. The company’s business slogan most associated with Ford Motor, is: "Built
for the road ahead."

Citigroup

Citigroup Mission Statement: "Citigroup Inc. ("Citi") recognizes that foreclosures

affect the individual, the family and the community. We also understand that early
intervention and a full understanding of the available options are important for
mitigating or minimizing the impact of foreclosures.

Citi’s Office of Homeownership Preservation (OHP) is dedicated to finding solutions

that preserve homeownership and help mitigate the challenges faced by borrowers.
We work directly with borrowers at risk of losing their homes. We also work with any
and all stakeholders who advocate on behalf of borrowers, including non-profit
organizations, elected officials, government agencies, regulators and others. Our
strong partnerships with these stakeholders help us to develop and implement
homeownership preservation solutions and enable us to magnify our outreach and
assistance to borrowers. For example, OHP’s hotline for housing counselors greatly
enhances their ability to work with us on behalf of our borrowers. And our borrower
and counselor outreach programs, which we conduct in collaboration with partners in
numerous locations around the U.S., bring help directly to at-risk communities."

Being also Fortune 500 Company listing Citigroup appears as a top company in the
Banking and Financial Services industry which specializes in highly diversified
financial services. The advertising and business slogan most associated with
Citigroup, is: "Your Citi never sleeps" and "Where money lives"

Wal-Mart

Wal-Mart Stores Mission Statement: "Wal-Mart’s mission is to help people save

money so they can live better." appearing in the Fortune 500 company listing Wal-
Mart topped in the Retail industry specializing in General Merchandisers with
Discount Stores, Super centers and Neighborhood Markets. The advertising slogan, or
business slogan most associated with Wal-Mart Stores, is: "Wal-Mart. Always low
price. Always."