Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    Labeling: Presented By:-Chandrakant Sharma MKT - Sec-B (S09)

    Uploaded by

    shahilsmartboy9961
    Labeling provides key information about products to consumers. A label identifies a product, describes its contents and major features, and gives directions for use. There are different types of labels, including brand labels that provide the brand name, descriptive labels that give product use and care information, and grade labels that state quality levels. Labeling laws regulate the information that must be included on labels to ensure it is consistent, truthful and not misleading for consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Labeling: Presented By:-Chandrakant Sharma MKT - Sec-B (S09)

    Uploaded by

    shahilsmartboy9961
    6 views11 pages
    Labeling provides key information about products to consumers. A label identifies a product, describes its contents and major features, and gives directions for use. There are different types of labels, including brand labels that provide the brand name, descriptive labels that give product use and care information, and grade labels that state quality levels. Labeling laws regulate the information that must be included on labels to ensure it is consistent, truthful and not misleading for consumers.

    Original Description:

    Original Title

    Labeling

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Labeling provides key information about products to consumers. A label identifies a product, describes its contents and major features, and gives directions for use. There are different types of labels, including brand labels that provide the brand name, descriptive labels that give product use and care information, and grade labels that state quality levels. Labeling laws regulate the information that must be included on labels to ensure it is consistent, truthful and not misleading for consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    6 views11 pages

    Labeling: Presented By:-Chandrakant Sharma MKT - Sec-B (S09)

    Uploaded by

    shahilsmartboy9961
    Labeling provides key information about products to consumers. A label identifies a product, describes its contents and major features, and gives directions for use. There are different types of labels, including brand labels that provide the brand name, descriptive labels that give product use and care information, and grade labels that state quality levels. Labeling laws regulate the information that must be included on labels to ensure it is consistent, truthful and not misleading for consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 11

    Labeling

    PRESENTED BY:-
    CHANDRAKANT SHARMA MKT.SEC-B (S09)
    Labeling

    • A label is an information tag, wrapper,


    seal, or imprinted message attached to a
    product.
    • It is any written ,electronic,or graphic
    communication on the packaging or on
    a separate but associated label.
    FUNCTION OF LABELING

    • Facilitâtes ID of a Product.
    • Descriptive Function.
    • Indicate the grade of the Product.
    • Describe source of Product, its content and major
    features.
    • How to use the Product etc.
    • Label can be a promotional tool.
    • Needs to fulfill federal obligations.
    • Universal Product Code for Inventory and
    Information.
    A labels main function is to inform about contents
    and give directions
    TYPE OF LABEL

    • BRAND LABEL.
    • DESCRIPTIVE LABEL.
    • GRADE LABEL.
    Brand Label – gives the brand name, etc.
    Descriptive Label

    • Information about
    product use,
    care, other
    features
    Grade Label

    • States the quality


    – AA, A, B
    Labeling Laws
    • Many package labels must meet local, state,
    and federal standards
    • FDA – Federal Food and Drug Administration
    – requires nutritional info, regulates health
    claims and defines descriptive terms such as
    “light,” “free,” “low,” and “reduced” to make
    them consistent on all products
    • FTC – Federal Trade Commission – monitors
    for deceptive advertising that is false or
    misleading, including guidelines for
    environmental claims like “recycled” or
    “biodegradable.”

    You might also like