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  • Outlander Spices: New Product Line

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    Outlander Spices is launching a new line of gourmet spices called the Gourmet Collection next month in North America. They project $545,000 in total sales for 2007, with sales increasing each quarter from $100,000 to $175,000. A transition team led by Kathy Sinclair as president has been assembled to oversee the global rollout and ensure quality guarantees are met.

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    Outlander Spices

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    Outlander Spices is launching a new line of gourmet spices called the Gourmet Collection next month in North America. They project $545,000 in total sales for 2007, with sales increasing each quarter from $100,000 to $175,000. A transition team led by Kathy Sinclair as president has been assembled to oversee the global rollout and ensure quality guarantees are met.

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    13 views7 pages

    Outlander Spices: New Product Line

    Uploaded by

    abcole
    Outlander Spices is launching a new line of gourmet spices called the Gourmet Collection next month in North America. They project $545,000 in total sales for 2007, with sales increasing each quarter from $100,000 to $175,000. A transition team led by Kathy Sinclair as president has been assembled to oversee the global rollout and ensure quality guarantees are met.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 7

    Outlander Spices

    New Product Line


    Gourmet Collection

    ont h
    ext M
    e w N
    n d N
    Bra
    Global Product Rollout
    Starts in North America next month
    ◦ Specific date is TBD
    ◦ Will coincide with new Web initiative
    Market plan
    ◦ To be announced at Sales meeting
    ◦ $250,000 budget
    Discussion
    ◦ Customer concerns
    ◦ Quality guarantee
    Projected Gourmet Collection
    Sales

    2007 Overall Projected Sales


    1st Quarter $100,000
    2nd Quarter $120,000
    3rd Quarter $150,000
    4th Quarter $175,000
    TOTAL $545,000
    Comparison Chart
    1st Qtr

    Projected Sales for Gourmet Collections 2nd Qtr


    3rd Qtr
    4th Qtr
    Project Startup Costs
    120000

    100000

    80000

    Materials
    60000 Production
    Marketing
    40000

    20000

    0
    1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
    GC Transition Team

    Kathy Sinclair, President

    Jack Thomas, VP Sales

    Joe Manning, Buyer

    Susan Gianni,
    Solena Hernandez, Market Analyst
    Consultant Matt Smith, Assistant Buyer
    Aileen MacElvoy, Marketing Manager

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