Table of content

Index Description Page

Prefatory part 2
1 Title page 2
2 Dedication 3
3 Acknowledgment 4
4 Executive summery 5
5 Table of content 6-7
Main part
6 Brief introduction of the sector of organization 8
7 Overview of the organization 9
7.1 History 9
7.2 Nature of organization 11
7.3 Business volume 11
7.4 Product line 12
7.5 Brand portfolio of the organization 16
7.6 Strategies of branding used by the organization 17
7.7 Corporate Information 18
7.8 Organization Hierarchy chart 19
7.9 Divisions 20
8 Comments on the organizational structure 21
9 Detail description of skills acquired during 22
internship
9.1 Account Department 23
9.2 Credit Department 24
9.3 Lockers 25
9.4 Foreign Exchange 26
9.5 Remittance Department 26
9.6 Deposit and clearing Department 27
9.7 ATM card procedure 28
10 Segmentation strategy 29
10.1 Target marketing strategy 30
10.2 Product planning, development & management 30
10.3 Positioning 32
10.4 Pricing strategy 33
10.5 Distribution strategy 36
10.6 Promotional strategy 37
11 Sales operations 38
11.1 Function of sales department 39
12 Customer services department 39
12.1 process of developing relations with customers 39
13 SWOT analysis of the organization in the business 42
14 Conclusion & recommendations for improvement 47
15 References and sources used 49
Appendix part