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IFE MATRIX

LIST OF STRENGHTS WEIGHT SCORE W.S


Strong brand name 0.14 4 0.56
Low debt 0.13 3 0.39
Wide range of innovative products 0.13 3 0.39
Manufacturing of own hardware and software 0.11 4 0.44
Web technology used for product awareness & sale 0.1 4 0.4
0
0
LIST OF WEAKNESSES
No aggressive investment in R & D 0.1 3 0.3
No good human capital retention policy 0.08 4 0.32
lack of storage of customer data 0.11 2 0.22
Less stylish products 0.1 3 0.3
1 3.32

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