Professional Documents
Culture Documents
Sharing Business Skills in Kenya: by Victor Pratt
Sharing Business Skills in Kenya: by Victor Pratt
Sharing Business Skills in Kenya: by Victor Pratt
in Kenya
by Victor Pratt
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ness operators in East Africa. A r can entrepreneurs pre er pract ca bus ness educat on
Implementing the promotion strategies has paid dividends for Munene. His compa-
ny, Shelter Works Limited, now produces fiber concrete roofing for less than the
cost of clay or conventional concrete tiles. His nine employees operate four ma-
chines, and he has found affordable advertising in K-MAP’s quarterly magazine,
Small Business Forum, which targets his market.