Analyze of the market –

The City of New York

Most populated city in the United States
8,274,527 people
 170 languages were spoken in the city and 36% of its
population was born outside of the USA
Influence over worldwide commerce, finance, culture, and
entertainment
24-hour availability
Humid subtropical climate
Fifth Avenue
Fashion Center
Fashion Academy
 Analyze of the market –
Miami
Southeastern Florida, USA
409,719 inhabitants
City for its importance in finance, commerce, media,
entertainment, arts and international trade
Company headquarters, TV studios, largest volume of
cruise ships in the world, largest concentration of
international banks in the United States
Tropical climate
Downtown Miami
 Analyze of the market –
Los Angeles
Second most populated city in the United States
3.8 million inhabitants (12.9 million)
 224 different languages, 18 million tourists
World's centers of business, international trade,
entertainment, culture, media, fashion, science,
technology, art, and education
Hollywood
Mediterranean climate
LA Fashion District
Several shopping districts
 Francesco Smalto
Yves Saint Laurent already present in NY
Small shop in 5th avenue
A small loan from investors
Regular suits and ready to ware suits
Adaptation
Product advertising
Celebrity endorsement
 Morgan
Direct competitors doing fine (Zara and H&M)
Franchisee
Adaptation (overweight population)
Flagship store in Miami
Perfect target audience and climate
Department stores in LA
Big target group and good chance of implementation in
the market
Thank you for your attention.