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    Assignment No 2

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    Hamza Amjad
    The document outlines an assignment for a brand team to select an FMCG brand and suggest improvements. The brand team is responsible for developing a brand profile specifying the target market, price, competitors and positioning. They must also provide suggestions for improvements such as new brand variants, growth strategies, product enhancements, price changes, alternative selling methods, and promotional campaigns. The team is asked to propose a promotional concept, television advertisement idea, and CSR activity for the brand.

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    Assignment No 2

    Uploaded by

    Hamza Amjad
    4 views1 page
    The document outlines an assignment for a brand team to select an FMCG brand and suggest improvements. The brand team is responsible for developing a brand profile specifying the target market, price, competitors and positioning. They must also provide suggestions for improvements such as new brand variants, growth strategies, product enhancements, price changes, alternative selling methods, and promotional campaigns. The team is asked to propose a promotional concept, television advertisement idea, and CSR activity for the brand.

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    The document outlines an assignment for a brand team to select an FMCG brand and suggest improvements. The brand team is responsible for developing a brand profile specifying the target market, price, competitors and positioning. They must also provide suggestions for improvements such as new brand variants, growth strategies, product enhancements, price changes, alternative selling methods, and promotional campaigns. The team is asked to propose a promotional concept, television advertisement idea, and CSR activity for the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    4 views1 page

    Assignment No 2

    Uploaded by

    Hamza Amjad
    The document outlines an assignment for a brand team to select an FMCG brand and suggest improvements. The brand team is responsible for developing a brand profile specifying the target market, price, competitors and positioning. They must also provide suggestions for improvements such as new brand variants, growth strategies, product enhancements, price changes, alternative selling methods, and promotional campaigns. The team is asked to propose a promotional concept, television advertisement idea, and CSR activity for the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Assignment No 2

    Your group has to select a FMCG brand and as a brand team suggest improvements in it.
    The Brand team is responsible for

    ·         Brand Profile

    o   Target market

    o   Price

    o   Competitors

    o   Positioning

    o   BCG of that product category 

    ·         Improvements

    o   Brand Variant

    o   Growth Strategy

    o   Improvement in the Product

    o   Price Change

    o   Alternate Selling Modality (Brand Activation)

    o   Promotional Campaign 

    ·         Promotion

    o   Suggest Promotional Concept.

    o   Suggest Idea of the television Advertisement

    o   Suggest CSR activity.

    J That would be all. Deadline is being increased to Wed 20th April mid day.

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