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Supply and Distribution of Nirma
Supply and Distribution of Nirma
Supply and Distribution of Nirma
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SUPPLY AND DISTRIBUTION OF
NIRMA
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AASHISH KADEL
PGP FW 10-12
SEC C
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ROLL NO 16
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Supply Chain of Nirma
Speed in Distribution
Flexibility
The NIMA range of products is marketed through a parallel
marketing network that comprises of more than 2000 distributors.
Wider Reach
All NIRMA and NIMA range of products have a retail reach of over
two million retail outlets and more than 40 million loyal
consumers spread all over the country.
The company has set up for Nima a parallel distribution and sales
channel consisting of 1500 distributors and an independent sales
force. A two-tier network, the Nima distribution channel is 'flat'
enabling swift market response.
The company took great care that the new brand did not
cannibalize on the existing brands. The Nima portfolio today
complements the Nirma range, furthering the company's strategy
of Value for Money
Levels of Channel Distribution
step
1
company manufacturing
step
2
unit
step
3
consolidator
step
4
wholesaler
step
5
semi wholesaler
step
6
retailer
step
7
consumer