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  • Micro Pad

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    nida.iliyas
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    The document discusses branding strategies for a new product called MicroPad. It outlines developing two brand elements including a prototype design. Secondary brand associations that could be considered are explained. A marketing program is presented using Keller's Pyramid Model, including strategies for product such as two versions and associations with parent brand Micromax, pricing with discounts and being reasonably priced, distribution both direct and indirect including online sales, and communication through various advertisements, roadshows, conferences, and online.

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    The document discusses branding strategies for a new product called MicroPad. It outlines developing two brand elements including a prototype design. Secondary brand associations that could be considered are explained. A marketing program is presented using Keller's Pyramid Model, including strategies for product such as two versions and associations with parent brand Micromax, pricing with discounts and being reasonably priced, distribution both direct and indirect including online sales, and communication through various advertisements, roadshows, conferences, and online.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    10 views3 pages

    Micro Pad

    Uploaded by

    nida.iliyas
    The document discusses branding strategies for a new product called MicroPad. It outlines developing two brand elements including a prototype design. Secondary brand associations that could be considered are explained. A marketing program is presented using Keller's Pyramid Model, including strategies for product such as two versions and associations with parent brand Micromax, pricing with discounts and being reasonably priced, distribution both direct and indirect including online sales, and communication through various advertisements, roadshows, conferences, and online.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    MicroPad

    Prototype:

    Complete Accessories
    Building Brand Equity:

    1) List the Brand Elements that will be used, and design at least one brand element.

    We have already identified the POP and POD for Brand element and design (can use the above
    model for product).

    2) List any Secondary Associations that may be considered, and explain why they are
    chosen.

    3) Develop the Marketing Program. Use Keller’s Pyramid Model to present the answer.
    i. Product strategy
    (Innovation and new features)
    (Targeting identified segments of customer)
    (2 Version of MicroPad)
    (Association with Micromax brand – Parent Brand)

    ii. Pricing strategy


    (Discounts and offers)
    (Reasonably priced)
    (Promotions)
    iii. Distribution strategy
    (Direct and indirect distribution)
    (Online Sales)
    iv. Communication strategy
    (Advertisement – diff modes)
    (Roadshow)
    (Conference)
    (Online)

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