Interview Guide Nadeem Caterers

1) Could you please tell us about your products and services?

a) Types (segments e.g social events, weddings e.t.c.)
b) To which segment you give more priority
c) What are your prices? What packages do you have?
d) Process ( how a customer contact you and in how much time to respond to him)
e) Customer profile
f) Key benefits offered to the consumer
2) What is your business strategy?
3) What is the situation of the industry in which you are dealing?
4) Is the competition intense?
5) How many competitors you have?
6) How do you differentiate your self from your competitors?
7) How much marketing share in the industry you have?
8) What are your next sales tartgets?
9) In how much time do you want to achieve these sales targets?
10) Could you please tell us about your target market?
11) What is your pricing strategy?
12) Do you have any discount policy to attract the customers?
13) What is your advertising strategy?
14) Could you please tell us about your history of marketing and promotional campaigns?
15) What is your USP (unique selling proposition)?
16) In which media (e.g electronic, print) do you advertise?
17) Through which ad agency you carry out your campaigns?
18) How much portion of your revenue is spent on advertisement?
19) How do you get contacts generally, either from advertising or word of mouth?
In thiz interview guide these portions are covering

Situation Analysis
Current marketing situation
Business and Industry information
Description of company, product or service
Stage of product life cycle
Goods classification
Competitive or market positioning
General description of market(s) served
Sales history and market share
Description of consumer purchase process
Methods of distribution
Pricing strategies employed
Implications of any marketing research
Communication history
Target market description
Market segments identified
Primary market
Secondary markets
Market characteristics
Geographic
Demographic
Psychographic
Behavioural
Marketing objectives
Need-satisfying objectives
Long-and-short-term sales target objectives
Marketing mix for each target market – summarised from marketing plan
Product
Price
Place (Distribution)
Promotion (Communication)
Intended role of advertising n miscellaneous info