Banking on Customer Relations

Team:
 Hemant Shendre C-08

 Krishna Dhanorkar C-12

 Amit Shinde C-02

 Rohan Adam C-25

 Vikram Lawand C-54

Reasons for the need of better system…

 Little scope for in depth customer analysis.

 Need for data warehousing and analytical solution.
 Exploit changing and widening markets
 Implement a customer-centric approach focused on
optimizing lifetime value of the customer
 To provide the right information, to the right
executive at the right time.
 To keep up the bank’s unchallenged reputation of
efficiency.
Solution....
 Evaluation of number of competitive solutions.

 Now rely on PS for its customer analytics.”

 Team of 25 people-”Intelligence Unit”.

 Sales managers

Head of consumer
Finance resources
banking.

Managers Credit resources

Product heads
Benefits in context of customer...

 Things became more customer centric.

 In-depth analysis of customer data Enabled :

Targeting its most valuable customers
Forecasting next best product strategy for a
customer.
Specific designing of Products.
Benefits in Decision Making..

 Effective management of products.

 Targeted and focused marketing campaigns.
 Designing a product strategy.
 Improved risk management.
 Management of sales and conducting local
events.
THANK YOU