Solution to 5 Challenges of Email

Marketing
Sharath Ghosh
https://profiles.google.com/sg0708
72% of promotional emails get to the SPAM /
JUNK folder
38% of the emails are reported SPAM / JUNK by
users just by looking at the sender
 Company
sales@company.com yourname@gmail.com
email

Corporate Corporate Corporate

Filter Filter Filter

Client SPAM
INBOX
mailbox folder

Solution Report Spam

FROM is important
Compliance:
• Community for advertising practice (CAP)
• Advertising standard authority (ASA)
• Advertising standards board of finance (ASBOF)
• Data protection act
64% of the emails get deleted by the users by
just having a look at the SUBJECT
 Sub : Sub :
Sub : 15% Sub : Special Christmas Sub : Happy Company
discount offer offer Birthday Brochure

Delete Delete Delete Delete Delete

mail mail mail mail mail

Solution
Sub : Business Sub : Regarding your Sub : Company
Sub : Updates business experience with us Newsletter 2011
Proposal

Read Read Read Read

mail mail mail mail
28% of the emails gets deleted by the users as
they are not compatible, taking time to load or
the view is not properly aligned
 Solution
• Pre headers
• Alt Tags
• Pre testing – check compatibility with yahoo, gmail,
aol, etc.
32% of the emails gets deleted by the users as
they looks like bulk emails

46% of the emails gets deleted by the users as

they are full of offers and promos

18% of the emails gets deleted by the users as

they do not look interesting or professional
 Solution
• Customized emails
• Personal Communication
• Don’t SELL just TELL
• Hyperlink to landing page(for details)
• Brochure enclosed
83% of the emails gets deleted by the users as
they do not find anything interesting or huge
number of offers or details and landing page is
not tailor made
Do’s
Hyperlink to an application or offer
page or cart
Give offers in the landing page and
just a overview in the mail
Track clients response to the offer
sent
Send different offer on different
product if he do not respond
Don’t’s
Do not hyperlink to company website
Do not sell or offer in details in the
email
Do not send the client the same type
of offer on the similar product if he
does not take interest at the first time
Thank You