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Analyze HubSpot
Analyze HubSpot
Analyze HubSpot
This case follows the growth of HubSpot, an entrepreneurial venture which faces significant challenges including:
developing a market segmentation, deciding which customer to serve and which customers to turn away,
configuring a pricing strategy which is aligned with the value being delivered to customers, and determining
whether inbound marketing programs can generate enough scale to grow the business or whether traditional
outbound marketing methods need to be employed to accelerate growth. The HubSpot case focuses on issues
around marketing channels, specifically inbound marketing and the use of Web 2.0 tools and applications such
as blogging, search engine optimization, and social media.