Units Avg Price Total Sales

Total Sales 300000 15000 4,500,000,000.00 450 Cr

Sales Promotion Budget

8 % of total sales: 360,000,000.00 36 CR
 Unit Cost No of ads/day Cost per week

Television Advertisement (10 Sec.) 175,000 525,000 3,675,000

Newspaper 1,250,000 1,250,000
Magazine (weekly) 5000

Total
No of channels Time for Promotion (weeks) Total Cost

4 12 176,400,000
1 12 15,000,000
10 12 600,000

192,000,000
Costs Involved Unit Cost

Summer Offers Coupons 500

Tieing up with Institutes 5,000

Exhitions and Fairs 150,000

Websites Maintenance

Hoardings 90,000

POP 5000

Tie up with builders 3000

SMS Charges

Tie up with IPL

Small advertisements for 2 secs in between
the match 10,000

Total

Coupons will be of different denominations but we have taken an average amount and we decided on

In tieing up with the institutes we will take the cost of the AC multiply with the no. of AC's

Will display in only 2 electronic components exhibition in a year.

Sms charges will be considered form the existing whatever database onida has

During IPL the small pop-ups will be there which in a match of 50 overs will occur for 25 times.

Hoadings will be put in the prime locations of the metro cities thus we have taken the average cost
 No. of Units Total Cost

30000 15000000

100 500000

2 300000

200000

8 720000

200 1000000

10000 30000000

500000

500 5000000

53,220,000.00

ge amount and we decided on the No. of coupons.

with the no. of AC's

will occur for 25 times.

have taken the average cost