R E S E A R C H P R E S E N TA T IO N

ON
“ CONSUMPTION OF CARBONATED DRINK
OVER MINERALWATER AS A THIRST
QUENCHER ”

Presented By:
Sanam Shrestha
MBA Term III
Ace Institute of Management

August 12, 2010

05/23/11 Business Research Presentation 1

Management Decision
Problem
• Whether to start a new bottler
company (to produce carbonated
drink) or start a mineral water
plant.


05/23/11 Business Research Presentation 2

Research Question
• What leads a consumer to decide in
choosing between water and
carbonated drink?


05/23/11 Business Research Presentation 3

 Theoretical Framework
Pro m o tio n a l A ctivitie s a n d S ch e m e s

Price
In d e p e n d e n t

Preference of carbonated drink or water as a c

Ta ste
Va ria b le s

Dependent
A va ila b ility variable

Pu rity
05/23/11 Business Research Presentation 4
Research Design
• Research Design:
 - Exploratory
 - Descriptive
 - Causal
• Survey Methods:
 - Interview
 - Observation

05/23/11 Business Research Presentation 5

Findings/Results
• 100 percent of the respondents thinks
water is a thirst quencher.
• 43 percent of respondents thinks
carbonated drink is a thirst quencher.
• Advertisement plays an important role in
the sales and consumption of
carbonated drinks.
• Variables like Price, taste, availability and
purity does not have significant effect in
the choice of either carbonated drink or
mineral water.
05/23/11 Business Research Presentation 6
Conclusion
• People prefer mineral water over
carbonated drink when they are
thirsty.
• People prefer carbonated drink only
for the taste.
• Advertisement and promotional
campaign have a direct effect on
the sales and consumption pattern
of drink.
05/23/11 Business Research Presentation 7
Recommendations
To Mineral Water Companies:
• Improve its quality and purity
•
To Bottler Companies:

• Develop new tastes as per consumers’ wants and

desires.
• Introduce brands that are targeted as a thirst
quencher.
• Fierce advertisement campaign
•
•
•
05/23/11 Business Research Presentation 8
05/23/11 Business Research Presentation 9