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ASSIGNMENT #: 2

SUPPLY CHAIN MANAGEMENT


Direct Supplier Network:
In Direct Supplier Network the distributor directly distributes products to many retailers and
wholesalers. With the direct shipment network, the routing of each shipment is specified and
the supply chain manager only needs to decide on the quantity to ship and mode of
transportation.

Bread

The bread is FMCG item which is consume on daily basis, it can’t be stored so the distribution of
this product on daily basis is necessary, so a single van distributes bread on every store or retail
shop, in direct shipping it is on daily basis and a single supplier fulfill the need of many retailers.

Direct Shipping with milk runs:


In milk runs a supplier delivers directly to multiple buyer locations on a transportation mode
with specific route. A milk run is a route on which a truck either delivers product from a single
supplier to multiple retailers or goes from multiple suppliers to a single buyer location.

Toyota

Toyota uses milk runs both in Japan and in the USA to support its Just in Time manufacturing.

All Shipment via DC:


Under this option, suppliers do not send shipments directly to buyer locations. The buyer
divides locations by geographic region and a DC is built for each geographic region. Suppliers
send their shipments to the DC and the DC then forwards appropriate shipments to each buyer
location.

Wal-Mart

Large super stores like Wal-Mart uses this method of transportation network when they get
supplied by overseas suppliers. The products are held in inventory at DC and from there it is
supplied in desired quantity to Wal-Mart store locations.
Milk runs from DC:
Milk runs can be used from a DC if lot sizes to be delivered to each buyer location. In milk runs
warehouse is used for storage and cross talking as well.

Garments

Garment manufacturing companies can use Milk runs from DC effectively to reduce their
transportation cost by asking their suppliers to deliver their items to DC and then send out milk
runs to retail outlets because the total shipment to a store from all supplier does not fill a truck.

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