VISION STATEMENTS

General Electric (GE) 'We bring good things to life'.

Microsoft ‘To enable people and businesses throughout the world realize their full potential’.

Marks & Spencer ’To be the standard against which all others are measured’.

"To establish Starbucks as the most recognized and respected brand in the world"

"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -
environment, social, economic - creating a better tomorrow than today."

MISSION STATEMENTS

Our business is renting cars. Our mission is total customer satisfaction. (Avis Rent-a-Car)

We are committed to improve health care throughout the world. (Baxter Travenol)

“We believe our first responsibility is to the doctors, nurses and patients, mothers and all who
use our products and services” J & J

Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining
our uncompromising principles while we grow.

“The mission of Southwest Airlines is dedicated to the highest quality of customer service
delivered with a sense of warmth, friendliness, individual pride, and company spirit.”

Our mission is to be the world's premier consumer products company focused on convenient
foods and beverages. (PEPSICO)

STRATEGIC OBJECTIVES

 To be the lowest cost producer of aluminum. Alcan Aluminum

 To become the most the most competitive enterprise in the world being # 1 or # 2 in market
share in every business the company is in. General Electrics

 “To attain 1 billion customers worldwide” CITIBANK

 “To safely deliver a hot, quality pizza in 30 minutes or less at a fair and a reasonable profit.”
Domino’s Pizza

 “To achieve 100% total customer satisfaction… every day. In every restaurant … for every
customer.” McDonald’s
  “30% of the company’s annual sales must come from products fewer than 4 years old” 3 M

TAGLINE

Absolutely Positively Overnight! (FEDEX)