Presented By:

Neha (137)
Shikha Popli (146)
Aashita Singh (152)
Neha Chandna (1
Consumerism is a
social and economic
order that is based on
the systematic
creation and fostering
of a desire to
purchase goods and
services in ever
greater amounts.
 Positive Consumerism Effects:
More industrial production.
A higher growth rate economy.
More goods and services
available.
More advertising since goods
manufactured have to be sold.
Increased production will result
in more employment
opportunities.
A variety of goods and services
to choose from.
More comforts for a better living
style.
Negative Consumerism Effects:

Craving for goods is high.

rat race to earn more
forced to cope up with stress and other work related tensions.
Material wealth is the deciding factor about whether a
society is highly developed or not.
Spiritual values are underplayed..
Crime rate also increases as wants
possess expensive gadgets increase.
Personal relationships also get affected
Cheaper goods are imported
affecting the growth of locally based manufacturing industries.
Consumerism has also resulted in ecological imbalances.
The natural habitat is being destroyed Global warming will
eventually result in health problems.
Consumerism is also depleting the natural resources of the
respective country.
TREND
In consumer society,
people replace
their goods with
newer ones.
The question of
repair does not
arise.
People have money to
purchase goods in
plenty.
 Marketing Concept

Marketing Concept
came into being with
marketers realized
that they would be
able to sell more if
they knew what was
required by the
consumers.
 Consumer Protection is basically
safeguarding the interests of ordinary
consumers in their daily transactions like the
buying of goods or hiring of ser services
services.
 Illiteracy and Ignorance
 Unorganised consumers
 Duplicate goods
 Deceptive advertising
 Malpractices of businessmen
 Freedom of enterprise
 To Organize Consumers
 Provide market information
 Importance of physical safety
 Avoiding monopoly
 Informing consumer about their basic rights
 Right to Safety
 Right to Information:
 Right to Choose
 Right to be Heard
 Right to Seek Redressal
 Right to Education
 Critical Awareness
 Action
 Social concern
 Environmental

Awareness
 Solidarity
 Business Self -regulation
 Consumer Self-help
 Consumer’s Association
 Government Regulations
Consumer Protection Act ,1986
The Consumer Protection Act was enacted in
1986. Amendments were made in 2002. The
Act applies to the whole of India except the
State of Jammu and Kashmir.
An Act to provide for the better protection of
the interest of the consumers. Establishment
of Consumer Councils and other authorities
for the settlement of consumers’ disputes.
 Consumer Disputes Redressal Forum - known as
"District Forum deals with complaints involving
costs and compensation not exceeding Rs 20
lakhs.
 Consumer Disputes Redressal Commission -
known as "State Commission” addresses
complaints between Rs 20 lakhs to Rs1crore.
 National Consumer Disputes Redressal
Commission - known as "National Commission"
deals with complaints involving costs and
compensation higher than Rs 1 crore.
 The term restrictive trade practice is used for any strategy
used by producers to restrict competition within a given
market.

As per the act “it means a trade practice which tends to

bring about manipulation of prices or its conditions of
delivery or to affect flow of supplies in the marketing relating
to goods and services in such a manner as to impose on
the consumers unjustified costs or restriction.

Collusion resulting in the formation of a cartel is one such

practice.
Other practices that fall short of the formation
of a cartel but are nonetheless against the
public interest and illegal include:
(a) the setting of minimum prices
(b) agreements to share markets
(c) the refusal to supply retailers that stock
the products of other competitors
(d) setting different prices for different buyers
(discriminatory pricing)
(e) exchanging information.
The aim of restrictive practices is to raise
prices and restrict output to the benefit of the
companies practicing them.
 Its means a trade practice which a trader ,for the purpose of
promoting sales, use or supply of any goods or for the provision of
nay service ,adopts any unfair or deceptive practice. It includes:
(1) the practice of making any statement, whether orally or in writing or
by visible representation which-
(i) falsely represents that the goods are of a particular standard,
quality, quantity, grade ,composition, style or model;
(ii) falsely represents that the services are of a particular standard,
quality or grade;
(jii) falsely represents any re-built, second-hand, renovated,
reconditioned or old goods as new goods;
(iv) represents that the goods or services have sponsorship, approval,
performance, characteristics, accessories, uses or benefits which
such goods or services do not have;
(v) represents that the seller or the supplier has a sponsorship or
approval or affiliation which such seller or supplier does not have;
(vi) makes a false or misleading representation concerning the need
for, or the usefulness of, any goods or services;
Its also covers:
(a) the offering of gifts, prizes or other items with
the intention of not providing them as offered or
creating impression that something is being
given or offered free of charge when it is fully or
partly covered by the amount charged ,in the
transaction as a whole;
(b) the conduct of any contest, lottery, game of
chance or skill, for the purpose of promoting,
directly or indirectly, the sale, use or supply of
any product or any business interest
Consumer Groups in India

Voluntary Organization in Interest of

Consumer Education (VOICE)
Consumer Care Society
Bombay Telephone Users' Association
Citizen consumer and Civic Action Group
(CAG)
Grahak Sahayak
Consumer Guidance Society of India
All India Chamber of Consumers (AICOC)
Consumer Coordination Council
Akhil Bhartiya Upbhokta Congress
Consumer Unity and Trust Society
Consumer Rights Education & Awareness
Trust (CREAT)
Rajkot Saher/Jilla Grahak Suraksha Mandal
Upbhokta Sanrakchhan & Kalyan Samiti
Upbhokta Margdarshan Samiti "UMAS"
 The mall is always the
same, but fashion is a
moving target.

Just when you think

you’ve got it down, it
changes again.

You ‘ve got to buy more

and more just to stay in
the game.
 A case on
consumerism and
its impact
There is not much Atul Bendre, an engineer
with Indian Airlines, can do when both his
children demand the latest gizmos they get
to see on television.
“My 15-year-old daughter demanded a cell
phone when she passed out of school. I had
to buy one for my 12-year-old son too,
otherwise he would have got a complex,” he
says.

 That sums up the dilemma of parents – and

the new-age marketing mantra. “Pester
Power”

No wonder then that a number of children’s

channels are waiting to take off in the next
few months – they’re sure to find brands
eager to advertise on them.
 A study conducted showed that kids influence
decision-making on categories beyond those just
meant for kids.

The research also showed that 6 out of 10

children pester an average of nine times even
after their parents say ‘no’ to a particular request,
and that 80% of all brand purchases by parents
with teens are controlled by their children.

A growing slew of ads feature kids-

Think of the maruti ad with the sikh boy

or the Hutch ad with the boy and the dog