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  • Titan's Foray

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    محمد ابوبكر
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    Titan announced in 2007 that it would open new stores called Eye+ to sell prescription eyewear, contact lenses, and sunglasses in India. The Eye+ stores would carry Titan's own brand as well as several international eyewear brands. Titan hoped its entry into the prescription eyewear market through Eye+ stores would be as successful as its entry into branded watches and jewelry.

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    Titan announced in 2007 that it would open new stores called Eye+ to sell prescription eyewear, contact lenses, and sunglasses in India. The Eye+ stores would carry Titan's own brand as well as several international eyewear brands. Titan hoped its entry into the prescription eyewear market through Eye+ stores would be as successful as its entry into branded watches and jewelry.

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    14 views1 page

    Titan's Foray

    Uploaded by

    محمد ابوبكر
    Titan announced in 2007 that it would open new stores called Eye+ to sell prescription eyewear, contact lenses, and sunglasses in India. The Eye+ stores would carry Titan's own brand as well as several international eyewear brands. Titan hoped its entry into the prescription eyewear market through Eye+ stores would be as successful as its entry into branded watches and jewelry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    This caselet discusses Titan's foray into the prescription eyewear market in India.

    Titan announced in
    early 2007 that it would open new stores under the Eye+ name to sell spectacle frames and lenses,
    contact lenses, and sunglasses. The stores would not only sell eyewear under Titan's own brand, but
    also carry several international brands. Titan hoped that its foray into branded prescription eyewear
    would meet with the same success as its foray into branded watches and jewelry had done.

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