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  • Choco-Flu: Presented by

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    Ayah Abdelhamid
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    Choco-Flu is a new chocolate bar formulated to provide quick relief from cold and flu symptoms in children ages 3-12. Each 20g chocolate bar contains a kid-friendly, easy-to-dose formula that starts working within 30 minutes to 12 hours. The presentation proposes developing a corporate logo, branding, packaging, and labeling for Choco-Flu, as well as an advertising campaign using TV commercials, print ads, and promotional tools to target children and parents.

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    Choco-Flu is a new chocolate bar formulated to provide quick relief from cold and flu symptoms in children ages 3-12. Each 20g chocolate bar contains a kid-friendly, easy-to-dose formula that starts working within 30 minutes to 12 hours. The presentation proposes developing a corporate logo, branding, packaging, and labeling for Choco-Flu, as well as an advertising campaign using TV commercials, print ads, and promotional tools to target children and parents.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    6 views13 pages

    Choco-Flu: Presented by

    Uploaded by

    Ayah Abdelhamid
    Choco-Flu is a new chocolate bar formulated to provide quick relief from cold and flu symptoms in children ages 3-12. Each 20g chocolate bar contains a kid-friendly, easy-to-dose formula that starts working within 30 minutes to 12 hours. The presentation proposes developing a corporate logo, branding, packaging, and labeling for Choco-Flu, as well as an advertising campaign using TV commercials, print ads, and promotional tools to target children and parents.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 13

    CHOCO-FLU

    Presented by:
    Amr Mostafa
    Ayah Abdelhamid
    El Hassan Rahmy
    Karim Mehrez
    Lobna Ahmed
    Mai El Gammal
    Marwa El Shall
    INDUSRTY DESCRIPTION

    A Pharmaceutical industry which produces


    health products that are useful for humans,
    precisely children.
    Choco Flu

    •Formulated for kids ages 3-12.


    • provides quick relief from 30 minutes to 12 hours.
    • Each chocolate bar weighs 20 gm
    • Kid-friendly, easy-to-dose formula.
    • Our price : 25 LE
    Corporate and brand image 

    • Develop a corporate logo


    • Brand name
    • Packaging
    • Labeling
     Performance analysis

    • Our competitors
    • Target segment
    Advertising tools
    TV AD
    Advertising tools
    • Objective
    • Target audience
    Advertising tools
    • HEM Model
    • Appeals:
    – Emotions
    – Rationality
    – Scarcity
    • Slice-of-life
    CHOCO-FLU
    The first kid-friendly medicine ever…

    “They can’t say no to chocolate!”


    Promotional tools
    • Via medical Representatives
    • Printed Ads
    • TV commercials
    • Magazines
    • Promotional Campaigns
    Our opinion

    Gap in the children's medicine market

    Integrated marketing campaign
    Thank you!

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