V Importance Of Rural Marketing:

V Increasing Competition In Urban

Markets
V Socio-economic Changes In Rural India
V Information Technology Reaches Rural
India
V Income Generation Through Self Help
Groups
V Access More Important Than Ownership
V Size Of The Rural Market
V Consumption Pattern Of Rural India
V Rural Consumer
× All villages are equally populated
× Rural consumers are a homogeneous lot
× Being illiterate, rural consumer is not able to differentiate
between products and brands
× Only low priced products will sell in rural India
V Jducation Profile
V Low Income Levels
V Occupation &Reference Groups
V Media Habits
V Brand Conscious Customer
V Value For Money
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