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Welcome to all

Topic:objectivs,polici
es of strategic
management
PRESENTED BY,
ALEX SEBASTIAN
S4 MBA
NO:3
Strategic management
 Strategic management is defined as the set of
decision and actions that result In the formulation
of and implementation of plans designed to
achieve a companies objectives
Objectives of strategic management
 Profitability
 Return on investment
 Competitive position
 Technological leadership
 Productivity
 Employer relation
 Public responsibility
 Employee development
Strategic policies
 Business policies are the rules and regulation
designed to guide the thinking decision and action of
mgrs. and their subordinates in implementing the
organizational strategy.

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