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Strategic Management
Strategic Management
Topic:objectivs,polici
es of strategic
management
PRESENTED BY,
ALEX SEBASTIAN
S4 MBA
NO:3
Strategic management
Strategic management is defined as the set of
decision and actions that result In the formulation
of and implementation of plans designed to
achieve a companies objectives
Objectives of strategic management
Profitability
Return on investment
Competitive position
Technological leadership
Productivity
Employer relation
Public responsibility
Employee development
Strategic policies
Business policies are the rules and regulation
designed to guide the thinking decision and action of
mgrs. and their subordinates in implementing the
organizational strategy.