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    Anjali Sharma Mba (BF) II Sem

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    Haiyadri Sharma
    This document discusses communication in business. It defines communication as a means to modify behavior, effect change, share information, and achieve goals. The goals of communication are to ensure the receiver understands the intent, generate a response or change, and build relationships. When deciding how to communicate in business, factors considered include what needs to be shared, how many people, and costs. Effective business communication is clear, concise, presented with objectives, manageable, regular, relevant, open to feedback.

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    Anjali Sharma Mba (BF) II Sem

    Uploaded by

    Haiyadri Sharma
    9 views11 pages
    This document discusses communication in business. It defines communication as a means to modify behavior, effect change, share information, and achieve goals. The goals of communication are to ensure the receiver understands the intent, generate a response or change, and build relationships. When deciding how to communicate in business, factors considered include what needs to be shared, how many people, and costs. Effective business communication is clear, concise, presented with objectives, manageable, regular, relevant, open to feedback.

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    This document discusses communication in business. It defines communication as a means to modify behavior, effect change, share information, and achieve goals. The goals of communication are to ensure the receiver understands the intent, generate a response or change, and build relationships. When deciding how to communicate in business, factors considered include what needs to be shared, how many people, and costs. Effective business communication is clear, concise, presented with objectives, manageable, regular, relevant, open to feedback.

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    9 views11 pages

    Anjali Sharma Mba (BF) II Sem

    Uploaded by

    Haiyadri Sharma
    This document discusses communication in business. It defines communication as a means to modify behavior, effect change, share information, and achieve goals. The goals of communication are to ensure the receiver understands the intent, generate a response or change, and build relationships. When deciding how to communicate in business, factors considered include what needs to be shared, how many people, and costs. Effective business communication is clear, concise, presented with objectives, manageable, regular, relevant, open to feedback.

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    ANJALI SHARMA

    MBA(BF)
    II Sem
    What is communication?
     Communication is a means by which behavior is
    modified, change is effected, information is made
    productive and goals are achieved.

    It is also a process of meaningful interaction among


    human beings.

    It is derived from a Latin word communes'.


    It means “to share”
    Goals of communication
    To ensure that receivers understand the
    communication exactly as the sender intends it to be.
    To generate a response-some action or change in
    knowledge and behavior of the receiver.
    To help build relationship between people.
    Points on which decision are
    taken?
    Personal exchange through
    words,telephone,email,television,books, advertising
    etc are some example of business communication.
    3 basic considerations for deciding the way of
    business communication they are:
    What is that has to be communicated ?
    How many people to be communicated?
    Cost of communication?
    Dimensions of communication
    Communication can be intentional or unintentional.
    It can be verbal or nonverbal.
    It can be internal or external.
    It can involve humans,machines,animals.
    It can take place between two people as well as within
    group.
    Function of Business communication

    To inform
    To persuade
    To promote goodwill

    External
    Internal communication
    communication Customer
    Superior Supplier
    Coworker Government
    Sub worker Public
    Purpose of communication
    Growth in the size and multiple location of
    organization.
    Growth of trade union.
    Growing importance of human relation.
    Public relations.
    Advances in behavioral science.
    Technological advancement.
    Objectives of communication
    Information
    Motivation
    1)Emotional climate
    2)Setting goals or objectives
    3)Organizational information
    4)Participation in decision-making
    5)Establishing human relation
    Raising morale
    Order and instruction
    Education and training
    Effective business communication
    Clear concise and easily understood.
    Presented with objectives.
    Manageable from to avoid being rejected.
     Regular and systematic.
    As relvant,local and timely as possible.
    Open to questions being asked and answered

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