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MULTI LEVEL

MARKETING (MLM)
Tran Thi Thu Huyen
Nguyen Ha Anh
Pham Thi Hai Yen
Phan Thanh Nam
An overview on MLM
 MLM - the movement of products through a
network of distributors
 The working process of MLM
+ Manufacturer: - Research, design,
manufacture, store, and ship the products
- Profit from distributors
+ Distributors: - Pay a small fee to join in
- Profit from personal sales
and recruiting others to the network
MLM booming
 In the world: 500,000 people join per week
+ 24 % H.S Diploma
+ 43% College Graduates
+ 1 in 12 Post Graduates
 In Vietnam:
+ 1,000 MLM products
+ > 700,000 distributors
+ Annual sale: VND 2,100 billion
MLM & illegal MLM (Pyramid Scheme)

MLM Model Illegal MLM Model


Examples of illegal MLM products

Ozone water purifier : A low-quality watch:


VND 3,000,000 VND
1,800,000

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