 W is committed to Creating “Fashion with Passion” for the modern Indian woman.

 The brand grew out of the need of contemporary Indian woman for innovative ready to wear
that combine fashion and functionality.

 Since inception W has stayed true to its promise of providing “fashion with functionality.”

 Today W is the only national brand providing total wardrobe solution under one roof to the
modern Indian woman.

 W set up its first store in Delhi in 2002-03 in Lajpat Nagar. Today W has 30 Brand stores and a
total of 110 touch points across 22 cities.

 Product Categories

 Tops

 Kurtis

 Churidar

 Salwar

 Stoles

 Product Details

 Fabric Used

 COTTON for tops, salwar kameez, churidar, kurti and long tops.

 SILK for kurti, salwar kameez.

 Basically play with prints and plains, not much of embellishments..

 Focus is more on the style and cuts..

 Values of the brand

 In the process of pursuing Vision of creating fashion with passion, W focus on four fundamental
shared values:

 Integrity

 Result Orientation

 Innovation

 Speed
 Brand Identity Prism

 Brand Equity

 Brand Equity is a set of assets such as

 Brand Name awareness

 Awareness of the brand is high amongst the young female crowd which is the
target market of the brand. However, in all the awareness is low as it caters
only to the premium segment.

 Brand Loyalty

 As the brand strives through its commitment of providing fashion with

functionality and innovative ready to wear clothes the brand loyalty is good.

 Perceived quality

 W offers fashion leadership in the segment through a signature ‘Fusion’ design

language which reflects an Indian essence imbued with modernity. Innovation
as a value is embraced and cherished by the brand and lies at the heart of every
W creation.Brand associationsAs W provides traditional, contemporary and
innovatively designed clothes which is unique to it’s category, it is merely
associated with any specific product.