Questionnaire:

Analysis of Formal shoe market

1. Name:________________________

2. Age:

Below 18

18 – 25

26 – 35

Above 35

3. Marital Status:

Single

Married

4. Occupation:

Student

Government Employee

Private Company Employee

5. Income (per month):

Below 10,000

10,000 – 30,000

30,000 – 50,000

Above 50,000
6. How often do you wear formal shoes?

Rarely

Often

Daily

7. What color do you prefer?

Black

Brown

Others

8. How often do you buy shoes?

Once in a month

Once in 3 months

Once in 6 months

Once in a year

9. Who generally buys shoes for you?

Yourself

Parents

Children

Siblings

Wife

Friends
10. What is the size of your shoe?

Below 5

5-6

7-8

9-10

Above 10

11. Are you brand conscious?

Yes

No

12. What brand of shoes do you use at present?

Lee Cooper

Bata

Red Tape

Hush Puppies

Others

13. Why do you prefer that brand?

14. Would you be willing to switch over to a new brand?

Yes

No
15. Rate the importance of the following factors with respect to
footwear?

1 - Very Important 2 – Important 3 – Neutral 4 – Unimportant 5 – Not

at all important

1 2 3 4 5
Quality
Design
Price
Brand
name
Color
Durability