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Shikha A Major Report Presentation
Shikha A Major Report Presentation
ON
PRESENTED BY
SHIKHA MISHRA
Contents-
Company profile
Objective of the study
Research methodology
Data analysis and interpretation
Findings
Recommendation
Limitation
conclusion
Company profile-
Today, Castrol India Limited is the second
largest player in the Indian lubricant industry
and is the market leader in the retail
automotive lubricant segment.
The company has leadership positions in
most of the segments in which it operates
including passenger car engine oils, premium
2-stroke and 4-stroke oils and multigrade
diesel engine oils.
Castrol India has clearly demonstrated its
commitment to Indian consumers for over 80
years, by offering its international range o
f high performance products backed by the
highest level of customer service.
10%
yes
no
90%
Interpretation- 90% consumer use engine oil
and 10% do not prefer engine oil.
Which brand of engine oil do you prefer?
consumer
13%
castrol
elf
56% other
31%
Interpretation- 50% cosumer out of 90% prefer
the castrol engine oil.
Are you satisfied with the quality of prefered
brand?
60
50
40
30 yes
Column1
20
10
0
castrol elf other
Interpretation- castrol consumers are fully
satisfied with their product.
How do you consider the importance of
engine oil?
5%
quality
35%
safety
price
60%
Interpretation- the main reason of the engine
oil being use is their quality.
What source of information influenced you to
go for the purchase this brand?
source
8%
advertisement
13%
dealers
friends
58% others
21%
Interpretation- the main source of information
to purchase is advertisement.
Will you purchase another brand with same
quality at less price?
consumer
39%
yes
no
61%
Interpretation- consumers are loyal towards
their brand.
Do you think that it is best for your engine?
consumer
17%
yes
no
83%
Interpretation-75% cosumers are think that the
castrol engine oil is the best for their engine.
Chi-square test-
Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei
Highly 35 18 17 289 16.06
satisfied
satisfied 22 18 4 16 0.89
indifferent 18 18 0 0 0
dissatisfie 10 18 -8 64 3.56
d
Highlydiss 5 18 -13 169 9.39
atisfied
total 90 90 29.9
X2 = ∑ (Oi-Ei)2 /Ei = 29.9
Calculated Value = 29.9
Degree of freedom = (n-1)
= (5-1)
= 4
Level of significance = 5%
Tabulated value= 9.488
The table value of X2 for 4 degree of freedom at 5% level of significance is 9.488. So
the tabulated value < calculated value.
Interpretation
The calculated value of X2 is higher than the table value. So our Ha (alternative
hypothesis) is accepted.
Findings-
Castrol is the market leader among all its close
counterparts in the engine oil segments.