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Venera Turaeva Carmen Boxheimer
Venera Turaeva Carmen Boxheimer
Venera Turaeva Carmen Boxheimer
Venera Turaeva
Carmen Boxheimer
Agenda
History
Amazon´s assortment of goods
Countries
Partner companies
Amazon´s growth and size
Influencing factors
Case
Amazon Today
History
1994: Foundation
1995: start of the option: book revenue
1997: $ 15.7 million revenue
1997: sales of movies and CD´s
1998: software, electronics, videos, games..
1999: sales volume of: $ 1 billion
2001: lost $ 1.4 billion and 1000 workers
2002: let other companies sell their products
like Toys`R´Us or Old Navy
..till today: follow our presentation
Amazon´s assortment of goods
Amazon´s assortment of goods
Source: Amazon.com
Operates in
USA: www.amazon.com,
UK: www.amazon.co.uk,
Germany: www.amazon.de,
Japan: www.amazon.co.jp
France: www.amazon.fr
Canada: www.amazon.ca
Switzerland: www.amazon.cn,
Italy: www.amazon.it
Amazon´s companies
Amazon´s Web Services drives these
companies
Amazon´s growth
-fastest growths in the Internet´s history-
Convenience Brand
Large Customer Cost
& Share of
Database Structure
Ease of use Mind
High
Customer Customize
Service
Low
Customer Price
Loyalty
Source: Graphic courtesy of the Kellogg School, NWU
New big idea from Jeff Bezos
Transform Amazon into a kind of 21st century digital utility,
how?
Source: www.wikipedia.com
Investors 2nd worry: 3 year plus binge on new technologies
• 650 e-books,
• 167 e-newspaper,
• 94 e-magazines
• 12,982 blogs