STRATEGIC MANAGEMENT

WAL MART

Presented By

Muhammad Adnan Arif

Bahria University
 INTRODUCTION

• FOUNDER OF THE COMPANY IS SAM WALTON.

• DEPARTMENTAL STORE.
 INTRODUCTION
• FOUNDED BY SAM WALTON IN 1962 &
INCORPORATED ON OCTOBER 31, 1969.

• PUBLICLY TRADED ON THE NEW YORK STOCK

EXCHANGE IN 1972.

• HEADQUARTERED IN BENTONVILLE.
 INTRODUCTION
• 8,500 STORES IN 15 COUNTRIES, UNDER 55
DIFFERENT NAMES.
• OPERATES IN MEXICO AS WALMEX
• UNITED KINGDOM AS ASDA
• JAPAN AS SEIYU
• INDIA AS BEST PRICE

• THE COMPANY OPERATES UNDER ITS OWN NAME IN

THE UNITED STATES, INCLUDING THE 50 STATES.
 INTRODUCTION

• WAL-MART EMPLOYS 1.6 MILLION PEOPLE.

• WAL-MART HAS 6,200 RETAIL OUTLETS. IN

CONTRAST, HOME DEPOT HAS 2,040.
 GUIDELINE
• SAM WALTON FOLLOWS SOME BASIC
GUIDING PRINCIPLES.

• CUSTOMER VALUE AND SERVICE

• PARTNERSHIP WITH ITS ASSOCIATES
• COMMUNITY INVOLVEMENT
 BUSINESS LEVEL STRATEGY
• WAL MART USING COST LEADERSHIP

• PLUS ONE
• “LOWER THE PRICE OR INCREASE THE QUALITY EVERY
YEAR ON EVERY ITEM”

• "ALWAYS LOW PRICES," IS NOW CHANGES TO "SAVE

MONEY. LIVE BETTER."