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  • Principles of Banking Module D

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    Jai Prakash
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    This document discusses key concepts in marketing banking services, including the marketing concept, marketing management, the importance of marketing for Indian banks, and the marketing mix. It covers topics like product planning, pricing strategies, distribution channels, and the promotional mix as they relate to banking. The document is broken into sections on introduction to marketing, product planning, pricing, distribution, and promotion.

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    This document discusses key concepts in marketing banking services, including the marketing concept, marketing management, the importance of marketing for Indian banks, and the marketing mix. It covers topics like product planning, pricing strategies, distribution channels, and the promotional mix as they relate to banking. The document is broken into sections on introduction to marketing, product planning, pricing, distribution, and promotion.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    21 views9 pages

    Principles of Banking Module D

    Uploaded by

    Jai Prakash
    This document discusses key concepts in marketing banking services, including the marketing concept, marketing management, the importance of marketing for Indian banks, and the marketing mix. It covers topics like product planning, pricing strategies, distribution channels, and the promotional mix as they relate to banking. The document is broken into sections on introduction to marketing, product planning, pricing, distribution, and promotion.

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    Attribution Non-Commercial (BY-NC)
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    of 9

    PRINCIPLES OF BANKING

    MODULE D

    BY

    DR. ONKAR NATH


    Marketing Lessons
    OLD New
    Product Consumer

    Price Cost

    Place Convenience

    Promotion Communication
    INTRODUCTION TO MARKETING AND
    ITS IMPORTANCE

    •Marketing Concept
    • Marketing Management
    • Importance of Marketing for Indian Banks
    • Marketing Mix
    PRODUCT PLANNING
    • Understanding ‘Product’
    • Product Planning
    • Product Life Cycle
    • Product Strategies
    • Growth Strategies
    • New Product Development
    • Diversification
    • Other Aspects of Product Development
    PRICING
    • Importance of Pricing
    • Objectives of Pricing
    • Factors Influencing Pricing
    • Pricing Methods
    • Pricing Strategies
    DISTRIBUTION
    • DistributionChannel
    • Channels for Banking Services
    • Physical Distribution
    PROMOTION

    • Introduction
    • Role of Promotion in Marketing
    • Promotion Mix
    Q
    ? ueries
    Thank you

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