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    Sales Promotion and Public Relations

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    dinesh700
    The document discusses sales promotion and public relations. It defines the promotion mix as a group of marketing tools used to induce short-term buying by strengthening core marketing elements. Sales promotions are focused marketing events aimed at directly impacting customer behavior. Examples of sales promotions include coupons, rebates, sampling, and premiums. The document also provides statistics on typical budget allocations for media advertising, trade promotion, and consumer promotion.

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    Sales Promotion and Public Relations

    Uploaded by

    dinesh700
    5 views11 pages
    The document discusses sales promotion and public relations. It defines the promotion mix as a group of marketing tools used to induce short-term buying by strengthening core marketing elements. Sales promotions are focused marketing events aimed at directly impacting customer behavior. Examples of sales promotions include coupons, rebates, sampling, and premiums. The document also provides statistics on typical budget allocations for media advertising, trade promotion, and consumer promotion.

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    12-MAR331

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    The document discusses sales promotion and public relations. It defines the promotion mix as a group of marketing tools used to induce short-term buying by strengthening core marketing elements. Sales promotions are focused marketing events aimed at directly impacting customer behavior. Examples of sales promotions include coupons, rebates, sampling, and premiums. The document also provides statistics on typical budget allocations for media advertising, trade promotion, and consumer promotion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    5 views11 pages

    Sales Promotion and Public Relations

    Uploaded by

    dinesh700
    The document discusses sales promotion and public relations. It defines the promotion mix as a group of marketing tools used to induce short-term buying by strengthening core marketing elements. Sales promotions are focused marketing events aimed at directly impacting customer behavior. Examples of sales promotions include coupons, rebates, sampling, and premiums. The document also provides statistics on typical budget allocations for media advertising, trade promotion, and consumer promotion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 11

    Sales Promotion and Public

    Relations (15)

    MAR 331
    Sales Promotion and Public
    Relations (15)
    • Promotion Mix - group of marketing
    instruments whose main purpose is to
    induce immediate buying behavior by
    strengthening the basic mix element for a
    short period of time.
    Sales Promotion and Public
    Relations (15)
    • Sales promotions - action focused
    marketing events whose purpose is to have
    a direct impact on the behavior of the firm’s
    customers
    Sales promotion and Public
    Relations (15)
    • SPECIALTY ADVERTISING
    • REBATES
    • COUPONING
    • TEMPORARY PRICE REDUCTION
    • BONUS PACKS
    • SAMPLING
    Sales Promotion and Public
    Relations (15)
    • PREMIUMS
    • POINT OF PURCHASE MATERIALS
    • TRADE ALLOWANCES
    • SALES AND DEALER INCENTIVES
    • TRADE SHOWS
    • EXHIBITS
    • DEMONSTRATIONS
    Sales Promotion and Public
    Relations (15)
    • 25.1 % of budget on media advertising
    • 49.5% of budget on trade promotion
    • 25.4% of budget on consumer promotion
    Sales Promotion and Public
    Relations (15)
    • Product
    – Samples
    – Bonus Product
    – Premiums
    Sales Promotion and Public
    Relations (15)
    • Price
    – Coupons
    – Discounts
    – Price reduction
    – Refunds
    – Slotting Fees
    – Credit terms
    Sales Promotion and Public
    Relations (15)
    • Distribution
    – Trade promotion
    – Point-of-purchase materials
    • Personal Selling
    – Demonstrations
    – Trade Shows
    – Exhibitions
    – Sales Force Contests
    Sales Promotion and Public
    Relations (15)
    • Mass Publicity
    – Contests
    – Sweepstakes
    – Special events
    – Press bulletins
    – Press conferences
    Sales Promotion and Public
    Relations (15)
    • Consumer promotion
    • Trade promotion

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