DAI TRUYEN HINH VIET NAM TT QUANG CAO VA DICH VU TH 86: 669 /TB-QC CONG HOA XA HQI CHU NGHIA VIET NAM Dc lip - Ty do - Hanh phic Ha N6i, ngay 20 thing 05 nam 2011 THONG BAO ( Sé: 17) Biéu gid quing c4o ap dung tir ngay 01/06/2011 (Thay thé cdc thing béo trie dy vé dom gié quing céo ) A. BIEU GIA QUANG CAO THY HIEN : S 1 DON GIA QUANG CAO: S rs (Bom vi tinh: VNBITVC) } Mi] KHUNG Gid Nea oti gc S G1 0C | ox ain rt.) iweliy | 1Sniy | 20yiiy | a0 Kénh VTV1: [Gira | Ti-sha0— 16h S ‘At | 3130-6400 | Chio BS- Cavan 7,500,000 | 9.000.000 | 11.250.000 | 15,000,000 ‘A2 | 6100-7130 | Chao BS - Ca win -2 8.500.000 | _10.200.000 | 12.750.000 | 17,000,000 ‘A3___| 7130-9n00 | Ban tn va CM kh - Cd tn 8.500.000 | _10.200,000 | 12.750,000 | 17,000,000 as [ont cain «6,000,000 | — 7200,000 | 9.000.000 | 2.000.000 As [ith-1th | Catwin 500,000 | — 9.000.000 | 1.250.000 | 15.000.000 a6 | i2h-13h | Chan 7.500.000 | 9,900,000 | 11.250.000 | —15.000,000 a7 [ishetan —_[ cain 7.500.000 | 9,000,000 | 11.250,000 | 15.000.000 As [uha17) | Cé main 3.500.000 | — 4200.000 | 5.250.000 | — 7.000.000 [ewe | rier 20 Bi [imeiss | chun 5.000.000 | 6.000.000 | 7.500.000 | 10,000,000 | tah 1830 | C3 Thuing ngiy—1 10,000.000 | 12.000.000 | 15,000,000 | 20,000,000 3 | isn30~ 18155 | C8 Thuing ngiy 2 12.500,000 | 15.00.000 | 18.750.000 | _25.000.000 Ba _| 1shss—19h | Trae Bin tn th ay 19h 15,000,000 | 18,000,000 | 22.s00.000 | 30,000,000 Bs____| 1910-208 | SauBan tin TT 24/7-Ca twin 2s.000.000 | 30,000,000 | 37.s00.000 | 50,000,000 B61 20h - 21h Phim truyén_ « 15.000.000 | _ 18.000.000 | 22.500.000 | 30.00.00 B62 _| 20h-21h ‘Trong (ngoai)ehvong trinh 12,500,000 | 15,000.00 | 18.750.000 | _25.000.000 B63 21h-21h45. Ban tin Tai chinh kinh doanh 12.500.000 | 15.000.000 | 18.750.000 | 25,000.00. B64 _| 21h-21h4s ‘Hanh trinh xanh 12.500.000 __15.000.000 | 18.750.000 | 25.000.000 6 | 21h=22h | Trong (ngotijehong tinh 1,000,000 | 13200.000 | 16.500.000 | 72.000,000 Br | 22h-23h | Trong (ngodi)chuong tinh 10,000.000 | 12,000,000 | 15,000,000 | _20.00,000 BS. 21h- 23h ‘Trude Phim cudi tuin (Chi nhgt ) 10.000.000 __12.000.000 | 15.000.000 | 20.000.000 Bo |21h-23h | Trong Phim cub asin (Chi nhét) | 12,000,000 | 14.400.000 | 18,000,000 | 24,000,000 | Bio | 20h-22h (Chwong tinh Sin khdu - 7 | 5.000.000 | 6.000.000 | 7.500.000 | 10,000.00 pu |suzh | cian 2.500.000 | 3.000.000 | 3.750.000 | 5.00.00, iz | 20236 | Lye ge ang (Chi hg) 000.000 | 14.400.000 | 18,000,000 | 24.000,000 Kénh VTV3: joni [civ | Tieoh-11nss pi__| oh-7h Chula 3.500.000 | 4200,000 | 5.280.000 | 7.000.000 pz | thet Carwin 500,000 | 4.200.000 | 5.250.000 | 7.000.000 ps | sh-98 Citta 3.500.000 | 4.200.000 | 5.280.000 | 7.000.000 ps | oh=ton | thai an th Siu 300,000 | «200.000 | 5.250.000 | 7,000,000Qh SRN {ps 10h -11h30__| This Hat dén thir Siu 3.500.000 | _4.200.000 | 5.250.000 | 7,000,000 6 | nso 11h | Thiel adobe Siu 7.500.000 | _»,000.000 | 1.250.000 | 15.000.000 pr | 9h-tom | thir Bay vi Chante 5.000.000 | 6.000.000 | 7.500.000 | 10,000,000 [ewe | reimss-00| c1__| 11hss- 14h | Ngoai Phinvor: ti Hat the Siu | 20,000,000 | 24.000.000 | 30,000,000 | anon. 000 <2_11h85~14h | Trong Phin/GT: th Hai thi Stu | 28,000,000 | 30,000,000 | 37:500.000 | s0.000,0 | Ca [11n$0-12h [Camera ching sb 410,000,000 | 12,000.000 | 15.000.000 | 0.000.000 ca [iah-17 | tha Hai dat Sn 5.000.000 | 6.000.000 | 7.500.000 | 0.000.000 32 _|17- 17350 _| i twin (agosi CT Thong tin 260) | 5.000.000 | 6.000.000 | 7-s00.000 | 10,000.00 33 [1mss-17hs0 | Camera cing 5 12,500,000 | "15.000.000 | 18.7s0.000 | 25.000.000 cai 1ms0-19h | Ngodi Phim & GT ei win | 2.500.000 |” 27.000.000 | 33,750,000 | —45.000.000 42 | 17ms0-19h | Trong Phim & GT: ci tuin 25,000,000 | 30,000,000 | 37.500,000 | $0.000,000 643 | 1ss 19h | Trade Bin nth sp 19h 2s.000.000 | 30,000,000 | 37:500,000 | 50,000,000 Tic10h- 18h | Thit Bay vi Chi nhit | ron-tim [ chsomg tin git 1,000,000 | "13.200.000 | 6.500.000 | 22.000.000 © 1h-11h55 | Chuong tinh gia tr 12,500,000 | _15.000.000 | 18.750.000 | _25.000.000 c7__| 11hss~13h | Ngodi chung trinh gi 17.500.000 | 21,000.00 | 26.250.000 | _35.000.000 cg.1 | 1thss-13h | Trong CNKD - cut 1723 30.000.000 | _36.000.000 | 5.000.000 | 60.000,000 a2 Trong CNKD =cut 27,500,000 | "33,000.00 | 41.250.000 | $5,006,000 33 [11nss—15h | trong OCBM- ew 1/23 27,500,000 | 33,000,000 | 41.250.000 | $5.000.000 cas Trong OCBM = cut4 25,000,000 | 30,000.00 | 37:500,000 | s0.00.000 lo 13h-17h___| Trong ede chuog trinh khie 12.500.000 | _15.000.000 | 18.750.000 | 25,000,000 cio ‘rong CT Rubic 8 22,500,000 | 27,000,000 | 33:750.000 | 48,000,000 Tie19h40- 23h | Bull thi céc nay c_—_[ 19880 Gita 02 Bin in DTT 247 Diu gi quing cio 12 | 1snso Sau Ban tin thé thao 2477 35,000,000 | 42,000.00 | 2.500.000 | 70.90.00 13 | 19hss-21h10 | Ngodi chuong tinh Gti 1 27.500,000 |” 33,00.000 | 4.250.000 | s5.000.000 142 | 20n00-21h10 | Trong CT Gi tei 1 Thi2 30.000.000 | 36.000.000 | 45.000,000 | 60.00.00 143 [20h00-21h10 | trong Cr Gia i 1-TRS 30.000,000 | 36,000.000 | 45.000.000 | 6.000.000 144 | 20n00-21h10 | Trong CT Gi tei THied 0.000.000 | 36.000.000 | 45.000,000 | 60.00.00 14s | 20400-21h10 | trong CT Gis tT s 0.000.000 | 36,000,0 | 48:000.000 | 60.00.00 e146 | 20%00-21h10 | Trong CT Git wi 1TH 6 30,000,000 | 36.000.000 | 45.000.000 | 60.000.000 147 | 20%00-21h10 | Trong CT Gi tt The 7 27.500.000 | 33,000,000 | 41.250.000 | 55,000.00 14s | 20h00-23h | Trong CT Gi we 1 Cha dae 27.s00,000 | 33,000.000 | 1.250.000 | 55.000000 c1s_| 21h10=21h20_| Chuong winh Gi ti (id 10 phy | 35,000,000 | 42,000,000 | 52,500,000 | 7o000.000 rsa | 21h20-22120 | Trube phim VN ed tudn 37,500,000 | 45.000.000 | 56,250,000 | 7.000.000 CISD _| 21h20- 2220 | Trude phim Huyén sit thién 45, 37.500.000 | 45.000.000 | 56.250.000 | 75.000000 16e_| 21h20- 22420 | trong phim VN (th Hai =the Tu) | 45,000,000 | $4,000.00 | 67:500.000 | 0.002000 C168 _}21h20-22h20_| Trong phim VN (thi: Nam tha Siu) | 45.000.000 | 5.000.000 | 67.500.000 | _90.000000 c1ép__{ 21120-22420 | Trong phim Huyén sirthién | 40,000,000 | 48,000.00 | 0.000.000 | 0.000000 c1sp_| 21420-22820 | Trude chung tinh TGCT 30,000,000 | 34,000,000 | 45,000,000 | 60.000000 re __| 21520-22100 [rong Th gto coli lial wi | 3.000.000 | 2.000.000 | s2.50.000 | 7.00000 | c17___| 2220-23 | trong chuong trinh gi 25,000,000 | 3.000.000 | 37.500.000 | s0.000000 17a _| 22n20-23n20 | Cr Tinh yéu cia 10,000,000 | “12.000.000 | 15,000,000 | 20.000000 ci7p | 2230-25430 | Phim tuyén 2.000.000 | 30,00.000 | 37.500.000 | s0.000000 1s ___| sav 23830 | 3:svo.000 | 4.200.000 | 5.250.000 | — 7000000 SIGE ‘Kénh VIVE: (06h - 24h) ri [612k | Catan 3.500.000 | 4.200.000 | 5.250.000 | 7.000000 [ath | catudn 3.500.000 | 4.200.000 | 280.000 | 7.000000 | 2FS | 1sh-19h | Gatun 3.500.000 | 4.200.000 | 520.000 | 7.000.000 Fa__[198-20n__| Caan 6.000.000 | 7.200.000 | 9,000,000 | 12,000,000 [es _[20n-21h | Cauda +.000.000 | 6.000.000 | 7.s0n.000 | 10.000,00 2ih-23h | Casula 500.000 | — «000.000 | 7,500,000 | 10.00.000 zh=23h | Chun 5.500.000 | 300.000 | 5.250.000 | 7.000.000 suu2h | anda 500.000 200.000 | s.2s0.000 | 7.000.000 Bh 1h 000.000 | «000.000 | 7.500.000 | 1.000.000 iKénh VIVA: (Oh - 24H) Oh- Th Cain 5.000.000 | 6.000.000 |_7.500.000 | 10.000.000 2 _[ih-ah* | Ciua 000.000 | 6.000.000 | 7.500.000 | 10.00.000 E3 2h-3h Ca tulin 5.000.000 | 6.000.000 __7.500.000 |_10.000.000 rath dh Cisule 5.000.000 | 6.000.000 | 7.500.000 | 10,000,000 Es | dhe 5h casio s.00.000 | — 6.000.000 | 7.500,00 | 10.00.000 6 3h-6h Ca twin 5.000.000 | 6.000.000 | 7.500.000 | _10.000.000 EY | 6h=7 Chiuin 5.000.000 | 6.000.000 | 7.500.000 | 10,00.000 s___| Th-8h Cia 000.000 | 6.000.000 | 700.000 | 10,000,000 [es __|ab-oh Cuda 000.000 | 6.000.000 | 7.500.000 | 10.000,00 10 9h-10h | Cain 000.000 | 6.000.000 | 7500.00 | 1.000.000 en__[toh-1h | comin 000.000 | 6.000.000 | 700.000 | 1.000.000 inaes Uh- 12h Ca win 5.000.000 6.000.000 | 7.500.000 | _10.000,000 £13[12n-13h___| Chin '.00.000 | — «000.000 | 7.500.000 | 10.00.000 | Eid 13h- 14h Catlin - 5.000.000 | _ 6.000.000 | 7.500.000 | _10.000.000 EIS 14h - 15h Ca twin 5.000.000 | _ 6.000.000 | 7.500.000 | _10.000.000 E16 | 1snei6h | Catan 5.000.000 | «000.000 | 7.500.000 | 10,00.000 £17 | 16h 17h | Catan ~s.000.000 | 6.000,000 | 7.500.000 | _10.000.000 E18 [17h Ish | Cie 000.000 | «000.000 | 7.500.000 | 0.000.000 E19 18h 19h Catuin 5,000,000 | 6.000.000 | 7.500.000 | _10.000.000 £20__[19h=20h | Chul 5.000.000 | «000.000 | 7.500.000 | 1.000.000 21 | 20h-2ih | Can 000,000 | «000,000 | 7.s0.000 | 10.000.000 E22 | 2in-22 | Catia 00.000 | 6.000.000 | 700.000 | 0.000.000 23 [228-23 | Carn ‘000.000 | «000.000 | 7.s0n.000 | 10.000.00 ea |23h-24n | carue +.000,000| 6.000.000 | 750.000 | 10,00.900 | = Chon vj tri cOng thém 5% trén don gia 30 giay. = Cée TVC quang céo duge tinh theo mite chun 10”, 15”, 20°, 30", ede TVC e6 thoi lugng trén mite chuiin duge tinh theo don gid c6 théi rong cao hon ké tigp. = Ma giv C11: duge phat song dong thdi trén ca 02 kénh VIV1,VTV3.Truong hop, Dai THVN cé thay 46i dot xudt vé chuong trinh, quang c4o chi phat s6ng trén mot kénh thi 4p dung ma gid’ BS trén kénh VIV1 hoge ma gid C12 trén kénh VTV3. = Chuong trinh Buée nhay hoan vi ap dung don gid theo théng béo riéng. 2/ GIA CHUONG TRINH TY GIGI THIEU DOANH NGHIEP, SAN PHAM: = Gém nhimg chuong trinh phat s6ng gidi thigu vé cng nghé, quy trinh san xuit, tiéu thu sin phdm; vé kha nang tai chinh, quan |} ,, dau tu... cia doanh nghiép hod gidi thigu so Iuge vé tinh nang, tac dung cua san pham. = Thii diém phat song: theo sy thoa thuan cia TVAd véi khach hang. = Don gid phat s6ng: tinh theo don gid quing cdo tai thdi diém phat s6ng va ap dung mie gidm gid t6i da 50%, ‘3/ GIA THONG TIN DON GIAN: La loai thong tin khéng mang tinh thuong mai. - Thong tin don gidn mang tinh nhan dao (diva tin han ché theo quy dink ctia Dati THVN). Git phat séng trude 16h kénh VTV1 - Ma gid dang ky B1; Don gid: 300.000VND/lan. - Tuyén sinh, moi hop mat va mOt s6 thong tin dic biét: Gid phat s6ng trudc 16h trén kénh VIV1- Ma git dang ky: B1; Don gia: 1.200.000VND/S0giay. 4/ CAC HINH THUC QUANG CAO KHAC: Chi 4p dung cho cae churong trinh tai trg, hop tic san xuit, mua quing céo tron géi... 4.1__Logo san khdu: (Don vi tink: VND) ] Kéah VIV2, Chuong trinh | Kénb VTVI viva vive Kénh VIV3 1. Dinh kj thé loa 45 phit 5.000.000 2.000.000 | 7.000.000 2. Dinh ky ~ thé loai 30 phiit $.000.000 2.000.000 5.000.000 3. Dinh ky thé loai duéi 30 phat | 3.000.000 1.000.000] 3.000000 4, Lé- trae tip 30,000.000 15.000.000 | 80,000,000 5. Lé- ghi hinh phat cham 25,000.00 10,000.00 | 35.000.000 4.2 Logo bit géc, chay chir...: 3.000.000VND/lin/Seiay Ghi chi: = Cac loai gid quing cdo trén da bao gbm Thué GTGT 10%. = Déi véi cde su kién thé thao, chuong trinh giai tri, Phim truyén hodc cdc chuong trinh hic duge sin xuat méi hoa duge Dai THVN dau tr thém vé chi phi ... dé gia ting higu qua thu quing céo, TVAd sé diéu chinh gid hoe bé sung don gid quang céo méi cho phi hgp véi thu té. B. TY LE GIAM GIA: NGUYEN TAC CHUNG: 1. Cf khich hang thuéng xuyén, ky hyp déng quing cdo dai han, khach hing e6 doanh sé quang céo én, khich hing c6 cée chuong trinh hop tae v6i Dai THVN. 2. Cée khich hang dat doanh sé cao, thanh toan theo ding nhu hgp déng; khéch hang thanh todn tién truée. 3. Uu tién cho khdch hing la nha san xuat, cdc thong higu méi. Giam gid duge tinh trén ting gid tri quing céo da thye hign. 5. Khich hang hop tae dau tu san xudt chuong trinh duge huéng ty Ié giim gid theo mite 46. dau tu va bigu qua kinh té cita chuong trinh mang lai. s I QUY DINH VE TY LE GIAM GIA CHUNG: 1, Déi véi khich hing la cdc don vi hoat déng quing cdo tai Vigt Nam: SIT 'Sé tien quing céo sin pham, dich vu ‘Ty 16 giam (ty dong) Ch) 1__| Duséi 10 ty déng 18 2 [Tren 10 ty - 30 ty 20 3__|Trén 30-50 ty 21 4 [Tren s0y-801y 2W 5 ‘Trén 80 ty - 110 ty 23 6 Trén 110 ty -190ty 24 ‘a ‘Trén 190 ty 25 2. Déivéi khich hang tree tiép 1a céc nha san xudt hoe cée don vj tre tiép ban hang (niu cdc dai If, cic 16 chite doanh nghiép ....) duuge phép quing céo tai Vigt Nam: 'Sé tién quing edo sin phim, dich vy sir (ei ddng) Ty Ie gidm (%) 1 Dudi 05 ty ding = 18 2 | Trén05 ty- 10 ty 20 3_| Trén 10 ty - 25 ty 21 4 | Tren 25 ry - 45 ty 2 S__| Tren 45 ty- 65 ty 23 6 _| Tren 65 ty - 13017 24 T_| Trén 130 ty - 190 25 8 Trén 190 ty 26 Ghichi; So tién dé tinh giam gia = Don gid gdc x Sé lan quang céo. I1l/ QUY DINH TY LE GIAM GIA BO SUNG: Nhimg khach hing thuong xuyén, néu cé théa thugn bing hop déng véi Trung tam Quang céo dé thyc hién viéc thanh todn tién truée théing phat song quang céo (doanh sé tinh theo thnte 16 tieng thing va Khdch hang phi te ude tinh dé tra truée cho Trung tam), duoc hudng thém 3% gid trén sé tién quang cdo dé thanh todn truée (sau khi d6 trie di sb tién giam gid). Céc cf nhan, 18 chite o6 chite ning va thye hign edng vige méi gidi quing céo, thong qua cdc hgp ding méi giéi ky véi Trung tim Quang cdo; dem lai higu qua kinh 18, duge hung ty 1g hoa héng dich vy la 1% trén gid tri thye quang cdo va durgc tra tién hoa hing khi khach hang quang cdo da tra tién cho Trung tm (néu Id cd nhdn thi phai khdu trie thué thu nhdp). « éi véi nhimg tru’mg hgp die biét, Giém déc Trung tim Quang céo va Dich vu TH (TVAd) xem xét ép dung mite gidm gid riéng. Trong qué trinh thye hign néu c6 nhing thay 48i, Giém déc Trung tim Quang céo va Dich vu truyén hinh sé théng bao truéc cho khach hang it nhat la 10 ngay tinh dén ngay thye hign diéu chinh. ‘Noi hd: = Linh go Bai (bdo cdo) Ban KH - TC (bdo edo) = Céekhich hang quing céo; + Ci phdng thude TVAd: = Lu VT