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3G Concepts
3G Concepts
• No Global standards
• No common frequency band
• Low information bit rates
• Multimedia support.
• High speed Packet data services.
• Data Rates up-to 144 kbps – for wide area mobile Environment.
BSNL has launched 3G services in selected cities and
has a clear 6 month to 1 year lead over the nearest rival.
BSNL needs to ensure that the 3G launch is a success.
What does 3G bring to the table..?
Increased Capacity
Increased voice capacity.
Increased data speeds.
Revenue potential
Increased ARPU from subscribers.
New revenue streams.
Applications Evolution – user
perspective
Movies
Video-
clips
Photos
Streaming
Pictures
Text MMS
EMS
SMS
High quality voice Mobile Broadband
Enhanced Content
Video services Video
services – Music/
Call/streaming videos/ Video
tones/pictures
clips
In addition to voice
mail available on 2G
platform, with 3G we
can deploy video mail
service also
Video Conferencing
Attitude to Technology
Target Services
Like cutting edge technology Instant Messaging
Use mobile phone as a Video calls
personal statement Music Downloads
MMS
Youth
Demographic Profile
Age15-24 years
Mix of college- going and working
Belonging to medium to High income group
Target Services
Attitude to Technology • Interactive Game
Like new technology • Video calls
Heavy user of telecom services • Music Downloads
for socializing • See Me TV, Mobile TV
Emphasis on design brand and • Mobile Blogging
new features to show off.
Professional
Demographic Profile
Age25-54 years
Graduate & Post Graduate
Salaried & self employed people
with medium to higher salary
Target Services
Attitude to Technology • Mobile Banking / Mobile Trading
Needed for productivity improvement • Video calls / Video surveillance
Fashion and status improvement • Video on Demand / Mobile TV
Emphasis on design brand and • Location based services/
new features to show off. High Speed internet
Adult
Demographic Profile
Age25-54 years
Graduate & Post Graduate
Blue collared workers
Low to medium salary
Target Services
• Email
Attitude to Technology • Bill Payment
Slow to adoption to new technology
• Location based
Uses technology if it has quantitative services
benefits in their lives
Seniors
Demographic Profile
Age 54 years and above
Retired and home makers
Low to medium salary
Target Services
• Email
Attitude to Technology • Bill Payment
Often scared to new technology
• music download
Feels stressed out and less in Video call
control while using the technology
Mobile TV
2G 2.5G 3G
HSCSD
HSCSD
Circuit-switched data
64 Kbps peak data rates
Evolution Path for GSM
IMT-2000
Capable Systems
3G
Existing New
spectrum spectrum
2G evolved 2G 3G
14.4 kbps 64–115 kbps 115–384 kbps 0.384–2 mbps
3G SPECTRUM
IMT 2000 Core Band ( FDD Mode – Paired Frequencies) :
RTTC – HD.