A MAJOR REPORT PRESENTATION

ON

A STUDY ON CONSUMER PREFERENCE ABOUT

DIFFERENT BRAND OF DIESEL ENGINE OIL

PRESENTED BY
SHIKHA MISHRA
Contents-
 Company profile
 Objective of the study
 Research methodology
 Data analysis and interpretation
 Findings
 Recommendation
 Limitation
 conclusion
Company profile-
 Today, Castrol India Limited is the second
largest player in the Indian lubricant industry
and is the market leader in the retail
automotive lubricant segment.
 
 The company has leadership positions in
most of the segments in which it operates
including passenger car engine oils, premium
2-stroke and 4-stroke oils and multigrade
diesel engine oils.
 Castrol India has clearly demonstrated its
commitment to Indian consumers for over 80
years, by offering its international range o
f high performance products backed by the
highest level of customer service.

 Castrol India Limited is a Public Limited Company

with 70.92% of the equity held by Castrol Limited
UK (part of BP Group). In 2003 the company's
turnover was Rs.1360.51 cores and Profit After
Tax was Rs. 137.38 cores.
Elf engine oil-
 Total lubrifiants products (TOTAL, ELF and
FINA brands), With operations in more than
130 countries, Total engages in all aspects of
the petroleum industry, including Upstream
operations (oil and gas exploration,
development and production, LNG) and
Downstream operations (refining, marketing
and the trading and shipping of crude oil and
petroleum products).
Objective of the study-
 To know the personal views of “Bilaspur” people
regarding choices among various brands of engine
oil.
 To study which brand of engine oil is mostly
preferred by people .
 Find out factor influencing the people at the time of
purchasing engine oil like quality, safety, price etc.
 To know the leading brand of engine oil in Bilaspur
city.
Research methodology-
Sample size 100

Sample unit Consumer of castrol,elf engine oil

universe Bilaspur city

Research type Descriptive research

Test applied Chi square test

Primary data source Structured questionnaire

Secondary data source internet

Hypothesis-
Null hypothesis(Ho) :-
Castrol is not preferred more than elf engine
oil.

Alternative hypothesis (Ha):-

Castrol is preferred more than elf engine oil.
Data analysis and interpretation-
 Do you prefer engine oil?

10%

yes
no

90%
Interpretation- 90% consumer use engine oil
and 10% do not prefer engine oil.
 Which brand of engine oil do you prefer?

consumer

13%
castrol
elf
56% other
31%
Interpretation- 50% cosumer out of 90% prefer
the castrol engine oil.
 Are you satisfied with the quality of prefered
brand?
60

50

40

30 yes
Column1
20

10

0
castrol elf other
 Interpretation- castrol consumers are fully
satisfied with their product.
 How do you consider the importance of
engine oil?

5%

quality
35%
safety
price
60%
Interpretation- the main reason of the engine
oil being use is their quality.
 What source of information influenced you to
go for the purchase this brand?
source

8%
advertisement
13%
dealers
friends

58% others
21%
Interpretation- the main source of information
to purchase is advertisement.
 Will you purchase another brand with same
quality at less price?
consumer

39%
yes
no

61%
Interpretation- consumers are loyal towards
their brand.
 Do you think that it is best for your engine?

consumer

17%

yes
no

83%
Interpretation-75% cosumers are think that the
castrol engine oil is the best for their engine.
Chi-square test-
Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei
Highly 35 18 17 289 16.06
satisfied
satisfied 22 18 4 16 0.89
indifferent 18 18 0 0 0
dissatisfie 10 18 -8 64 3.56
d
Highlydiss 5 18 -13 169 9.39
atisfied
total 90 90 29.9
 X2 = ∑ (Oi-Ei)2 /Ei = 29.9
 
 Calculated Value = 29.9
 
 Degree of freedom = (n-1)
= (5-1)
= 4

 Level of significance = 5%
 
 Tabulated value= 9.488
 
The table value of X2 for 4 degree of freedom at 5% level of significance is 9.488. So
the tabulated value < calculated value.

 Interpretation
The calculated value of X2 is higher than the table value. So our Ha (alternative
hypothesis) is accepted.
Findings-
 Castrol is the market leader among all its close
counterparts in the engine oil segments.

 It is found that Quality is the most important

influencing factor for choosing Castrol.

 Advertisement plays a very important factor in

choosing a brand of engine oil.

 The market share of Castrol is high than the elf

engine oil.
Recommendations-
The company should increase promotional
efforts in Bilaspur city to continue its position
in the market as brand leader in engine oil
segments.

The company should also focus on towards the

small packs of diesel engine oil.
Limitation-
 The research is time consuming.
 
 It is expensive to conduct the project.

 Some of the respondents were non willing to

give responses.
Conclusion-
 The Company maintains an open
communication channel with its consumers
and customers and carefully monitors the
feedback to continuously improve its
products and services and set quality
standards to fulfill them.

 From the above study it is concluded that

castrol engine oil is most preferred brand
among the consumers.
Thank you!