i tagga x Og @ ull d Facts Deck A visual guide to mobile marketingCitegee There are 303 Million wiretess subscribers in the US, Trex forage per ment f 187. 7 billion 21f/ Tenumbessaae oer subseriber Engagement Return on Investment Message Open Rate . Downe th — SMS — Intermec Enoll Mall Facts Deck // SMS Top Mobile Activities os ~— = some Bet a — a aEngegement ost likely to access the mernet via metic phomeat leartenee aday: morpanney ase 50% at werschitasily, Return on Investment Facts Deck // Mobile Websites Mobile users breakdown 85% seats thodsasint — $44g¢ 36% 299% ghallyinacu will ‘tates Reoethe Usemobile jiucluckesomne forma Americans mobile web applications: atoennce at 8.8% + * 34% 28% ‘of UB reilershave he Browsede Usemeblle inlets. moras mainte nee 9/10 Snaphne tember ou mmaction ‘timanpboneosers Fave Tooke for ocal info Sree ye bfthese ayersactonthis ae infowithinone dayReach ooo ooo 000 9 ‘The everepg name ct mppatia rookes ‘natal onset phone, ‘oe werage number of uppstustalled hy thermcat act wrens, Facts Deck // Mobile Apps Key Fects App Usosge Frequency 18 ‘I of Uodaksln pid 2 ex weg ‘edownioalan agp. 1obillion 31% | sppdoonioedstion —Snobiesberbers Lasse ureene chelTunes more, “UREUPpE. ‘oral pander femesemepyiboren pee mard Return on Investment 6 $ubillion een sep developers 22§,000 umber of appa “ 0% t..Cjtagga Facts Deck // Mobile Coupons Key Facts 4l5 He = tacundcncaCjtagga Facts Deck /f Mobile Advertising billion Receuys of mobile phoncasers wlio lave bi j wichanadon ‘het phone, Percentage of he supbilesubserther & ee ad 0.09% 0.49% ees Averagiealinced — Averimobllewd clak-theoughewe — clickaleough eaeCanadian Marketplace Fast Facts Over 23 Million Mobile Consumers in Canada Over 66 percent of the Canadian population at end of 2009, expec!“ to reach 30 million within five years. 75 percent of all Canadian households have a mobile phone. 50 percent of phone connections in Canada are wireless. Canadians send 100 million text messages per day. Essential facts and stats about mobile Web: 21 percent of mobile consumers (or 4 million Canadians) use their mobile phones to browse the Web (Nielsen Online, June 2009). Bell fido® KOOdo 53 percent of mobil users have an Intemet-ready device, Northern’ (Sympatico.ca [Bel Canada] survey, September 2009). MTs mow ORQGERS ‘Tékéboc Canadian mobile network operators and subscribers: Se Rogers Wireless 8 3M, Bell Mobility 6.7M, TELUS Mobility 6.4M, eeatie ‘SaskTel Mobility 0.5M, MTS Mobility 0.5M. New entrants for 2010 ce TEL Gp include: Wind Mobile, Mobilicity, Public Mobile and Videotron Mobile ‘Source: CWTA; Nielsen; Sympatico