Case study

EMT –
The mobile bus ticket
system in Spain
Implementing mobile ticketing on public transpor-
tation is a new way to enhance citizens’ mobility.
Malaga’s municipal transportation company - EMT (Empresa Malagueña
de Transportes) introduced a mobile bus ticket system in Spain and used
Gavitec hardware solutions – EXIO™ – to validate the mobile tickets in
buses.

Project
The project has been initiated by TopSolutions, the specialist in mobile applications
in Portugal in cooperation with Telefonica Moviles, the leading network operator in
Spain and Banco Bilbao Vizcaya Argentaria, a multinational financial services group.

Malaga is the first Spanish city to offer people the chance to pay their bus fare with
their mobile phone. Passengers will be able to pay for a single ticket or even top up
their season tickets simply by using their mobile phone.

Technology and ticket redemption

Using the Mobipay payment system, travelers can buy bus tickets and receive them as
unique 2D codes (Data Matrix) via one text message (SMS) on their mobile phone. The
ticket price is charged to the phone bill or deducted from the pre-paid phone card.
The code displayed on the mobile phone screen has to be presented to the EXIO™ on
the bus, which then uses GPRS to check off the ticket as coordinated by a centralized
system of ticket management developed by Telefónica. Once validated, the EXIO™
scanner prints out a ticket confirmation and beeps to confirm validation.

Further applications
Gavitec scanners are ideal for use by mobile phone-based CRM-solutions (ticket, cou-
pon, loyalty card) and payment systems. E.g., they can be used as a ticketing solution
for events, cinema, transportation or facilities, as well as for mobile couponing appli-
cations by retail chains, fast food and other stores. There is no limit to the possible
implementations of our products in direct marketing solutions. Please contact us so
that we can help you to implement a successful and innovative mobile marketing
campaign.

Gavitec AG – mobile digit A NeoMedia Technologies company Jens-Otto-Krag-Str. 11 52146 Würselen Germany
Phone +49 2405 49922-0 Fax +49 2405 49922-99 info@mobiledigit.de www.mobiledigit.de