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Born on January 26, 1921

family of sake brewers

graduated as physicist from Osaka Imperial University

joined the Navy in 1944

Meeting with Ibuka

Akio Morita
 Background
Establishment of Sony Co. in 1960

Active chairman of Sony till 1994

Japanese businessman who recognized Sony was

indeed made in America

 He was chairman Japan-US Economic relation

group

He died on oct 3,1999 at age of 78

What was the first product of
 PASSIONATE & DETERMINED BUSINESS
VISION

• MOVED HIS ENTIRE FAMILY IN U.S

• CHANGE THE CORPORATE NAME

• EXPAND IT’S BUSINESS

 PERSONALITY
Akio has unusual, even eccentric friends, and he is
likely to join groups

He is likely to have a fixation on money, wealth,

and material resources.

 bit ruthless in his pursuits and at times may be

rather thoughtless, impatient and combative.

willing to stand up for public issues and

relentlessly fights for their implementation.
IDEA GENERATION
watch trends, take technology
invented from scratch by someone
else, and then make it smaller and
better, & make it with more
features, miniaturise it and then
market the hell out of it!
SYMBOL
 Other than
SONY
 vice chairman of the Keidanren (Japan
Federation of Economic Organizations)

 member of the Japan-U.S. Economic Relations

Group, also known as the "Wise Men's
Group".
 LITERATURE
 In 1966, Morita wrote a book called Gakureki
Muyō Ron (Never Mind School Records)

 In 1986, Morita wrote an autobiography titled

“Made In Japan”

 co-authored the 1991 essay The Japan That

Can Say No with politician Shintaro Ishihara
 AWARDS
 Morita was awarded the Albert Medal by the United
Kingdom's Royal Society of Arts in 1982, the first Japanese to
receive the honor.
 Two years later, he received the prestigious National Order of
the Legion of Honor
 in 1991, was awarded the First Class Order of the Sacred
Treasure from the Emperor of Japan.
 In 1993, he was awarded an honorary British knighthood
(KBE).
 Morita received the International Distinguished Entrepreneur
Award from the University of Manitoba in 1987.
Reasons for Success….
The Reason of Success…According to Us…

• Morita was an excellent marketer, who emphasized the

need for brand building of Sony's products. As a result of
his efforts, the brand became a symbol of high-quality
sophisticated products. Morita was largely responsible for
the globalization of the company at a time when Japan
followed the system of closed economy. One of the other
key success factors of Sony, according to the analysts,
was Morita's people skills and his trust in his employees.
 Contd…
• However, analysts believed that despite the
competition and other problems, Sony was
still the best company in the consumer
electronics industry, mainly because of
Morita's efforts to make the Sony brand
synonymous with innovation and high quality
products.