COCO CHANEL

The inspiring story behind the

brand
Humble Beginnings
• Gabrielle Chanel born to a poor family in France
▫ Raised in an orphanage
▫ Taught how to sew
• Began as a simple seamstress
• Performed in clubs as a singer/dancer;
nicknamed “Coco”
Revolutionized Women’s Fashion
• Began by making hats in Paris (1910)
• 2 male partners helped establish her fashion
venture
• Introduced comfortable men-inspired jersey
clothing
▫ Relieved women from tight corsets of the era
• “Luxury must be comfortable, otherwise it is not
luxury”
Black as a Fashion Color
• Black previously associated with mourning
• Introduced it for evening wear
• Created the “Little black dress” – must-have in
every women’s wardrobe today
Chanel Classic Chain-Handle Bag
• Added chain-handle for comfort
▫ Only clutches were used in those days
• Still as popular today as its initial creation in
1955
Chanel Perfumes
• Chanel No. 5 remains the world’s top-selling
perfume, with sales of about ten million bottles a
year
• Other popular perfumes were created after her
death such as: Coco Mademoiselle & Chance
Timeless Designs
• Passed away in 1971; essence of her brand
remains

“I don’t like people talking

about the Chanel fashion,
Chanel – above all else, is a
style. Fashion, you see, goes
out of fashion. Style never.”
Conclusion
• Chanel – more than just a fashion brand
▫ Innovation – forward thinking
▫ Women empowerment
▫ Challenging convention
• Greater appreciation for the fashion industry
Thank You

Q&A?