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  • Geo FINAL

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    The document discusses the role of media and journalists. It notes that journalists should be more proactive, bring about change, and cover issues of general interest. However, journalists face constraints from courts, colleagues, management, advertisers, political groups, and terrorist organizations. Media organizations also face pressure from other journalists and must consider ratings, viewership, programming grids, rejected stories, and competition from other media outlets. The document also compares Indian and Pakistani media and discusses issues like citizen journalism, internet broadcasting, and the threats and opportunities they may pose.

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    geoFINAL

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    The document discusses the role of media and journalists. It notes that journalists should be more proactive, bring about change, and cover issues of general interest. However, journalists face constraints from courts, colleagues, management, advertisers, political groups, and terrorist organizations. Media organizations also face pressure from other journalists and must consider ratings, viewership, programming grids, rejected stories, and competition from other media outlets. The document also compares Indian and Pakistani media and discusses issues like citizen journalism, internet broadcasting, and the threats and opportunities they may pose.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views19 pages

    Geo FINAL

    Uploaded by

    taimoorjamal
    The document discusses the role of media and journalists. It notes that journalists should be more proactive, bring about change, and cover issues of general interest. However, journalists face constraints from courts, colleagues, management, advertisers, political groups, and terrorist organizations. Media organizations also face pressure from other journalists and must consider ratings, viewership, programming grids, rejected stories, and competition from other media outlets. The document also compares Indian and Pakistani media and discusses issues like citizen journalism, internet broadcasting, and the threats and opportunities they may pose.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 19

    Broadcasting

    ROLE OF MEDIA
    Journalists Government

    Exposeand
    Aware andPredict
    Correct
    Role of geo group ( JUNG) for
    the past 67 years:
    “Report facts as seen by adopting no personal
    position or opinion”

    ROLE OF JOURNALISTS IN GENERAL:

    •More proactive

    •Bring about changes

    •Take up issues that are of general interest


    Constraints of
    journalists
    Court
    of law
    Self- Colleagues
    integrity
    Umer
    Cheema
    Constraint
    s of
    Terrorist journalists Manage
    groups ment

    Advertisers Political
    group groups
    Pressure on GEO from journalists

    Media BRANDS :
    •Expensive
    •Difficult to retain
    •Very mobile
    NO Legislation for media?
    • Licenses
    • Code of conduct , e.g. GEO USOOL.
    • BUT :
    “If everyone is upset, we
    are doing the right thing”
    NO Special Legislation for media
    Because legislation leads to:
    • Freedom of the press is the freedom of
    expression
    • regulations should be to protect values

    “We hate regulations, but then everybody does”

    • Regulated PTV is ‘Pitti vi’


    • “Seeing is not believing”
    Legislation for media

    CENSORSHIP
    Hamid Mir - GEO censors
    Saad Rafiq crying scene -
    May 14, 2009

    Government

    Other stakeholders
    Advertisers CENSORSHIP
    What to air?

    Human Documenta
    Interest Unusual ries
    Cooking “Mooch celebrities
    shows nahi tou Social
    Drama kuch issues
    serials nahi” Islamic
    etc. shows
    Ratings and Feedback

    • Gallup system •Emails

    • Meter system •Blogs

    •Word of mouth
    Program Grid
    Audience Viewership

    Product Time slots


    Analyze
    developmen allotted for
    factors
    t team 3 months

    Advertisers
    REJECTED STORIES, WHY?
    • Monotonous

    • Hackneyed

    • Controversial

    • Compromising National security


    Yellow Journalism
    Is important news ignored?

    Flood Tax SHOAIB AKHTAR RETIRES AFTER WORLD CUP 20 11


    talks less
    important ?!
    Indian vs Pakistani media

    Cricket

    Crime

    Cinema
    Competition
    • profit oriented media are healthy
    • authenticity sacrificed for speed
    • Result oriented and copying
    • Efficiency
    • Niche markets
    • “sell dreams with misery”
    • Media works with the underdogs
    Citizen journalism aka
    “Cheap Labour”

    2nd
    largest
    citizen
    journalis
    m
    interface
    in the
    world

    • Egypt crisis exposed


    • facebook, YouTube, twitter etc
    • Reliability checked- correspondence by reporters
    Internet broadcasting a threat?
    • Print media most vulnerable
    • Threat to nation from terrorists
    • One desk system

    “It’s creeping, must be


    aware of it”

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