Letter of Transmittal

04 April, 2011
Afrins Farid,
Faculty,
School of Business.
University of Information Technology and Sciences
Jamalpur Twin Tower, Baridhara.

Subject: Submission of Term Paper.

Dear Madam,
It is of great honor and delight to us to present you our final report prepared as equipment for our
Business Communication Course (MGT-242). The entire duration of preparing this report has
been immensely helpful to us, giving us a golden opportunity to look outside the regular
classroom and move to the real world on Airtel Bangladesh Ltd. A lot of lesson was learning and
a vast amount experience was gained. Developing interpersonal skills, talking formal interviews
and of course handling each and every detail with a professional attitude were just to name a few.
Truly this will help us in our future life, solving more complete situations and problems and also
building a Business structure.
We are particularly grateful to Afrins Farid (Faculty, School of Business) for her co-operation in
helping to achieve our purpose.
We also acknowledge our gratitude to those people who have helped us and passed their valuable
comments on the draft term paper.
In spit of our limitation and time constraint we have tried our best to cover all the points you
mention and hope it will be able to meet your expectation. We shall always be available to
respond to any question that you may have in this regard.

Sincerely yours,
 Table of Contents

1. Introduction
2. Historical Background
3. Corporate Profile
4. Technological Communication
5. Communication Media
6. Organization structure
7. Formal Communication
8. Horizontal Communication
9. Importance of Communication Organization
10. Internal Communication
11. External Communication
12. Advice
13. Conclusion
 INTRODUCTION

Origin the report:

This is informed that the report on Airtel Bangladesh Ltd. It has been prepared as a
requirement of the course titled Business Communication (MGT-242). It has been prepared
for academic purpose only.

Methodology:
We use to collect information from various website of business data source to make the
whole report. We use Microsoft Word for report making. We also visited the Airtel website
for the information.
A report is prepared and submitted to the respective course instructor Afrins Farid.

1
 Historical Background

Airtel Bangladesh ltd. is a concern of Bharti Airtel Limited, a leading global

telecommunications company with operations in 19 countries across Asia and Africa. Airtel
Bangladesh, which formally started its journey in Bangladesh on December 20, 2010, is
making a fresh investment of USD 300 million to rapidly expand its operation in the country.
As a result of this investment, the overall investment of the company stands in the region of
USD 1 billion

This is Bharti Airtel’s second operation outside of India. The company launched its mobile
services in Sri Lanka in January 2009 on a state-of-the-art 3.5G network. On July 19, 2007,
the company crossed the 1 million customers mark in the first 70 days of operation. Airtel
Bangladesh had 4.37 million subscribers as of February 2011.

Vision & promise

In future Airtel will be the most loved brand, enriching the lives of millions. “Enriching lives
means putting the customer at the heart of everything they do. They will meet people’s needs
based on their deep understanding of their ambitions, wherever they are. By having this focus
they will enrich their own lives and those of their other key stakeholders. Only then will they
be thought of as exciting, innovation, on people’s side and a truly world class company.”

2
 Corporate Profile

Name of the Company : Airtel Bangladesh Ltd.

Chairman : Mr. Sunil Bharti Mittal

Vice Chairman : Mr. Rakesh Bharti Mitta

Managing Director : Mr. Rajan Bharti Mittal

Company Secretary : Ms. Vijaya Sampath

Legal Status : Public Limited Company.

Date of Incorporation : January 2010

Registered Office : Tajwar Center in Banani, Dhaka.

Line of Business : Telecommunication

Phone : 786 from airtel number

Fax : 02 - 8951786

E-mail : customerservice@bd.airtel.com

Website : www.waridtel.com.bd
Auditors : Mr. Nayak and Kishnadwala

Tax Consultant : Mr. Ayo-ola Apampa

3
 Technological Communication

Phone & Mobile:

At present Mobile is a helpful communication system all over the world. It helps people to
communicate each other. And phone is communicated to one branch to other branch.

E-mail:
E-mail is a modern mail communication system that helps a company to communicate with
their client, customer, investors and many others.

Fax:
Fax is also helps to send a documents one branch to another branch like an image.

Messaging:
Write a letter for official worker to information of official notice or mobile massaging.

Multimedia:
TV channels help for advertising of Airtel Bangladesh Ltd.

4
 Communication Media

Annual Report:
Airtel publishes Annual Report every year. They publish annual report so that the
shareholders of the company come to know about the bank in which they invested money.
Another reason of publishing annual report is to attract new investor.

Newspaper:
Newspaper is a very common, cheap and easy way to share information, events, news in a
very short time to general public.

Customer Survey:

They take customer survey to meet their needs faster, solve their problems even better, and
gain their 100% satisfaction. In this journey, they need customer’s active participation.

Notice:
Another important tool is notice. Airtel uses notice for events, accident, special events,
information, certain change of plan, repairing, policy change etc.

5
 Organizational Structure

Chairman &Managing Director

Sunil Bharti Mittal

CEO (India & South Asia) JMD&CEO (International business Group)

Sanjay Kapoor Manoj Kohil

President- Business Director- President- President-

Enterprise services DTH Services Mobile Services Telemedia services
Drew Kellon Ajai Puri Atul Bindal K Srinivas

Executive Director Executive Director

Networking Device Group Supply Chain
Joachim Horn S. Asokan

Executive Director Executive Director

Human Resource Finance
Krish Shankar Srikanth Balachander

Director Director
Local & Regulatory IT
Jyoti Pawar Amrita Gangotra

Director
Internal Assurance
Shamim Ramalingam

6
 Formal Communication

In formal communication within the organization Airtel uses two methods:

1. Vertical Communication is two types, from upper level to lower level and lower
level to upper level.

Chairman &Managing Director

Sunil Bharti Mittal

CEO (India & South Asia) JMD&CEO (International business Group)

Sanjay Kapoor Manoj Kohil

President- Business Director- President- President-

Enterprise services DTH Services Mobile Services Telemedia services
Drew Kellon Ajai Puri Atul Bindal K Srinivas

Executive Director Executive Director

Networking Device Group Supply Chain
Joachim Horn S. Asokan

Executive Director Executive Director

Human Resource Finance
Krish Shankar Srikanth Balachander

Director Director
Local & Regulatory IT
Jyoti Pawar Amrita Gangotra

Director
Internal Assurance
Shamim Ramalingam

7
 2. Horizontal Communication is the communication that happens when they
communicate the same level.

Chairman &Managing Director

Sunil Bharti Mittal

CEO (India & South Asia) JMD&CEO (International business Group)

Sanjay Kapoor Manoj Kohil

President- Business Director- President- President-

Enterprise services DTH Services Mobile Services Telemedia services
Drew Kellon Ajai Puri Atul Bindal K Srinivas

Executive Director Executive Director

Networking Device Group Supply Chain
Joachim Horn S. Asokan

Executive Director Executive Director

Human Resource Finance
Krish Shankar Srikanth Balachander

Director Director
Local & Regulatory IT
Jyoti Pawar Amrita Gangotra

Director
Internal Assurance
Shamim Ramalingam

8
 Importance of Communication Organization

Communication is one of the basic functions of management in any organization and its
importance can hardly be overemphasized. It is a process of transmitting information, ideas,
thoughts, opinions and plans between various parts of an organization.

Effective communication is required at various levels and for various aspects in an

organization such as -

o For manager – employee relations

Effective communication of information and decision is an essential component for
management-employee relations.

o For motivation and employee morale

Communication is also a basic tool for motivation, which can improve morale of the
employees in an organization.

o For increase productivity

With effective communication, you can maintain a good human relation in the
organization and by encouraging ideas or suggestions from employees or workers and
implementing them whenever possible, you can also increase production at low cost.

o For employees
It is through the communication that employees submit their work reports, comments,
grievances and suggestions to their seniors or management.

o Importance of written communication

Written communications provides a permanent record for future use and it also gives
an opportunity to employees to put up their comments or suggestions in writing.

9
 Internal Communication

Internal communication in a company is always done through emails. But it often gets
restricted to the availability of a PC, laptop or a smart phone. To tackle this challenge Airtel's
staff of 20,000 is now connected with me-tize, designed by IBM and implemented in a
phased manner over the past couple of months, to communicate with each other with the help
of SMS. Today, the system hosts almost 90 percent of the communication within the
company, pushing emails to a corner, according to the Economic Times.

IBM has developed over 20 such templates for the company,

and to ensure security and accountability, all SMSes are
linked to the company's back-end. That means a back-up for
every SMS sent, and a guarantee of assured action. At least
1.5-million transactions have been approved via SMSes over
the past four months at the company.

The biggest beneficiaries of me-tize service have been the

company's sales team. "We have 4,000 employees on the
field doing sales. Earlier, they required computers (with
internet) to send requests, get approvals and even access their
own data.

10
 External Communication

Partner communication
This section outlines Airtel requirements with respect to Partner Communication. Airtel
believes that Communication is the nerve line for any partnership and focuses on establishing
a transparent, two-way and trusting relationship with all partners.

Investor Relations
They are cordial for any investor relationship. They have a helpline for new investor.

Customer support
As an airtel customer you have the convenience to access our 24-hr customer service number
from any part of Bangladesh, from your airtel phone. What's more, you can access them from
your landline too.

Airtel relationship centre

Need to get yourself a new airtel connection, subscribe to any of their value added services
and get more information on them, pay your bill or get a new handset? Visit the nearest airtel
Relationship Centre.

11
 Advice

As Airtel is a famous company in India but it is new in Bangladesh so there is lot of

responsibilities for growing their market. We think that their customer range is not so far
compared with other company like Grammenphone, Banglalink & Robi. For customer
satisfaction they need more improvement in service from other operators. If they offer to the
customer low call rate, free sms, internet service & other social responsibilities then they will
show good performance in future with other operators.

12
 Conclusion

In this report we have talked about Airtel’s Communication system of their business. It is a
good experience for our educational improvement. We have learned here how a company
communicates internally or externally. We also learned a lot of things that was unknown to us
in past.

13