(Consumer Survey for maternity clothes)

1. Have you ever been to Top-shop in the U.K.?

 Yes, always
 Yes, sometimes
 No, never

2. Do you know anything about maternity clothes of Top-shop in the U.K.?

 Yes, I know much about it

 Yes, but only a little
 No, I know nothing about it

3. Do you know anything about maternity clothes of Zara, H&M and River Island?

 Yes, I know much about it

 Yes, but only a little
 No, I know nothing about it

4. Do you know any brand of maternity clothes in the U.K.?

 Yes, I know much about it

 Yes, but only a little
 No, I know nothing about it

5. Do you like the range of current maternity clothes in the U.K.?

 Yes, I like them very much

 I am neutral about them
 No, I do not like them
6. Do you like to wear fashionable maternity clothes if you are a pregnant woman?

 Yes, I like them very much

 I am neutral about this
 No, I do not like them

7. What do you think if Top-shop pays more attention on its maternity clothes?

 I think it is will be great

 I do not care about it
 I do not think it is necessary

8. Would you buy maternity clothes from Top-shop if you are a pregnant woman?

 Yes, I will
 I am not sure
 No, I will not

9. While shopping for maternity clothes, do you pay attention to other products as
well?

 Yes, I do purchase other products as well

 May be, I’ll purchase some other products as well
 No, I only purchase maternity clothes

10. Which factor do you consider when you buy maternity clothes if you a pregnant
woman (tick multiple options)?

 Price
 Quality
 Comfort
 Design
 Brand
 Color
 Material
 Fashion